YouTube’s Global Culture & Trends Report for 2024 is out, providing a snapshot of the year’s trending topics, top songs and leading creators from across the globe. The Paris Olympic Games appeared on 10 of 12 countries’ trending topics lists, “emphatically illustrating that non-digital-native franchises can thrive in a digital culture,” YouTube says. “Deadpool & Wolverine” is another such example. Also hot in 2024, “digital franchises” — independent creator content driven to success by online communities. Examples include Roblox’s viral “Dress to Impress” fashion game and the animated series “The Amazing Digital Circus.” Continue reading YouTube Releases Global Trends, Personalized Music Recaps

Streaming rose to 40.3 percent in June, setting a record as it nudged past the previous single-category high point of 40.1, set by cable in June 2021. The percentage marks the highest share of TV ever reported in the three years since Nielsen debuted its monthly measurement report The Gauge. Google’s YouTube and Fox’s Tubi both claimed personal bests, respectively hitting 9.9 and 2.0 percent of TV viewing. Four streaming platforms achieved double-digit usage growth: Disney+ (+14.8 percent), Tubi (+14.7 percent), Netflix (+11.8 percent) and Max (+11.0 percent) — each with 20 percent or more of that growth attributable to younger viewers. Continue reading Nielsen: Streaming Reps 40 Percent Share of June TV Viewing

Verizon is offering a year of Netflix Premium at no charge to Verizon Mobile and Home Internet customers who buy an annual subscription to Peacock Premium through its content subscription hub +play. That’s a $275 value (at $22.95 per month) in exchange for a $79.95 Peacock plan, according to the telecom company, which rebranded last month, launching a host of promotional plans in the lead-up to its 2025 silver jubilee. The offer, which started last week, ends August 31. The Peacock push dovetails with parent company NBCUniversal’s presentation of the 2024 Paris Olympics. NBC Sports coverage of the Olympics will include streaming on Peacock. Continue reading Verizon Offering Free Netflix Premium with Peacock Purchase