Producer Legendary Pictures and distributor Universal Pictures tapped YouTube stars Felix Kjellberg and Marzia Bisognin to develop a companion Web series for the horror movie, “As Above, So Below,” which opened in theaters this past weekend. PewDiePie and CutiePieMarzia, as the two are better known on YouTube, shot the series in the movie’s setting, the catacombs of Paris. The six-part Web series has generated about 20 million views, while the film’s trailer has been played 9.7 million times. Continue reading YouTube Power Couple Produces Miniseries for Horror Movie

In an effort to attract more U.S. viewers, Paris-based online video site Dailymotion is pushing new original programming that it hopes will help the service compete with Google’s YouTube. Dailymotion plans to initially commit between $3 million and $4 million to produce up to six series this year that will include leading personalities from industries such as food, music and entertainment. The company is also courting U.S. firms as potential investors. Continue reading Mario Batali to Kickstart New Dailymotion Original Programming

Facebook is working on ways to give brands and media companies a better look at conversations happening on the social media service about TV, movies and media. Facebook recently launched new APIs allowing certain companies to read what people are saying about them online. The goal, of course, is to allow those companies to better engage with target audiences. But for now, the program is limited just to media brands and content producers. Continue reading Facebook Helps Companies Gauge Social Chatter About Media

Microsoft plans to aid entrepreneurship with a new global effort that combines several of its programs to mentor and help fund technology startups. Microsoft Ventures aims to help startups build, innovate and grow. It combines and strengthens existing programs, such as BizSpark and Bing Fund, with plans for new programs involving the Microsoft Ventures Community. The initiative is also looking to provide guidance and market relationships for young B2B startups. Continue reading Microsoft Ventures Program Plans to Steer Tech Startups