Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

The partnership to allow musicians to sell directly to Spotify users through BandPage has gone live. BandPage, a platform that allows artists to easily promote themselves and make money online, will enable exclusive offers from the artists directly to the fans. The offers will transcend typical merchandise and instead include secret shows, meet-and-greets, soundcheck parties and more. The service went live on Wednesday, and offers are already available to the public. Continue reading Spotify and BandPage Enable Direct Artist-Fan Engagement

Toy maker Hasbro and 3D printing service Shapeways have teamed up to bring the power of toy design to the hands of consumers. The two companies launched the SuperFanArt site for My Little Pony toys. Users can create, share and even sell their pony designs through the Shapeways’ marketplace. The first 3D printed My Little Pony toys will be shown at Comic-Con this week. Hasbro plans to add more of its brands to the SuperFanArt site later in the year. Continue reading New Hasbro Site Turns Amateur Creations into 3D Printed Toys

Apple and IBM announced a joint venture that the tech giants have been working on for several months. The exclusive partnership will focus on mobile and data analysis tech in the corporate world by developing more than 100 business software programs intended for use on iPhones and iPads. Applications will be tailored for banking, healthcare, insurance, retail, telecommunications and transportation. Apple CEO Tim Cook described the venture as “a landmark partnership.” Continue reading Apple and IBM Tackle Mobile Enterprise with Exclusive Venture

Vice Media is best known for its wide array of online video content, which ranges from current events and investigative reporting to music and kittens. An insider says that the company expects to generate $500 million in revenue this year. Now, major media conglomerates looking for a younger audience are reportedly discussing a partnership with Vice that could potentially amount to billions — while some have suggested that such reports are exaggerated. Continue reading Vice Media Success Generating Interest from Media Giants?

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Facebook and Publicis Groupe, the advertising holding company with clients such as Procter & Gamble, Verizon and Coca-Cola, have struck an advertising deal reportedly worth “hundreds of millions of dollars.” The partnership will give Publicis increased access to Facebook’s user data, ad inventory, and opportunities to advertise on Instagram and to utilize video ads. The deal is the largest to-date between an agency holding company and a tech company. Continue reading Publicis Groupe and Facebook Announce New Ad Partnership

Yahoo and VEVO announced a new partnership to bring music videos, concerts, and other original music programming to video channel Yahoo Screen. The deal includes new financial incentives for Yahoo to promote VEVO videos, particularly on the Yahoo home page, mobile app, and Yahoo sites outside the U.S. It is all part of Yahoo CEO Marissa Mayer’s strategy to focus on video to keep visitors on the site longer. VEVO, meanwhile, hopes to break its dependency on YouTube. Continue reading New Deal with VEVO Will Bring Music Content to Yahoo Screen

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Square has announced a new partnership with Whole Foods, that will bring its payment technology to the upscale grocery store. Whole Foods will use iPads mounted in the Square Stand holder at the specialty food and beverage counters that line the stores’ walls. Customers will have the option to pay for their orders by card, or with payment credentials saved in the Square Wallet app on their smartphones. This is Square’s biggest deal since its partnership with Starbucks in 2012. Continue reading Digital Payment Company Square Signs Deal with Whole Foods

3D Systems, provider of 3D printing solutions, and toy and game company Hasbro have announced plans to co-develop creative, immersive play experiences “powered by 3D printing” for children. The partnership aims to commercialize play printers and platforms later this year, combining 3D Systems’ printing products with Hasbro’s portfolio of consumer brands. 3D Systems has been spending more on R&D, and recently announced plans to partner with Hershey to develop 3D printing tech to produce food items. Continue reading 3D Systems and Hasbro Co-Venture: 3D Printing Play for Kids

Foxconn executives have been in talks about robotics with former Android executive Andy Rubin, specifically to discuss new robotic technologies and speed up deployment of robots in its factories. Rubin asked Foxconn Chairman Terry Gou to help integrate a tech company that’s being acquired by Google, which last year acquired eight other robotics companies. In the meeting, Gou was said to have expressed excitement over automation technologies demonstrated by Rubin. Continue reading Foxconn and Former Android Exec Rubin Are Talking Robotics

Samsung’s attempts at competing with the likes of Apple and Google using its own mobile operating system have proven challenging to get off the ground. The company’s Linux-based, open source operating system, Tizen, shows promise and most certainly has potential, but with initial investors and partners backing out, Samsung is having a difficult time getting to the point where it can add its software to the devices it already manufactures. Continue reading Samsung Struggles to Jumpstart its Tizen Operating System

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads