By
Lisette LeonardJanuary 22, 2014
Although Netflix apps are currently offered on over 1,000 devices, they have been absent from cable boxes. This week, Netflix launched an app on Swedish TiVo boxes used by the cable operator Com Hem, which allows viewers to see Netflix’s catalog adjacent to live TV programming. The video service announced a similar deal with cable operator Virgin in the U.K. last year, and is working with Waoo in Denmark. Netflix is looking to pair with U.S. cable operators before the end of this year. Continue reading Netflix Joins European Cable Boxes, Targets U.S. Operators
By
Cassie PatonJanuary 14, 2014
AT&T’s new service, Sponsored Data, allows developers and brands to deliver content — at their cost — to the mobile devices of their customers without eating into individual data plans. UnitedHealth Group, Aquto and Kony were the first three companies to sign up for the service at launch early last week. The telco’s intention is to allow companies to reach their target audience without costing consumers money in cell phone bills, but some say Sponsored Data is bad for the economy. Continue reading AT&T Service Enables Companies to Pay for Consumer Data
By
Cassie PatonJanuary 14, 2014
Panel discussions at the 2014 CES about 3D TV made one thing clear: adoption will rely on getting rid of 3D glasses. 3D TV was a big hit at last year’s CES, but was much less prevalent among the 4K madness at this year’s show. Industry execs who are hopeful that the technology will prevail insist glasses-free 3D TVs will get consumers excited about 3D again. James Cameron and his team are in research and development to improve the 3D experience for the Avatar sequels. Continue reading CES: 3D TV Must Go Glasses-Free to Take Off in the Home
By
Rob ScottJanuary 7, 2014
Google announced on Monday a partnership with several automobile manufacturers and chipmaker NVIDIA to deliver the Android operating system to the connected car this year. The Open Auto Alliance (OAA), which includes General Motors, Audi, Honda and Hyundai, “is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.” The group plans to develop an ecosystem that spans across vehicles and mobile devices. Continue reading Open Auto Alliance: Google Plans to Bring Android to Vehicles
By
Rob ScottDecember 5, 2013
Spotify launched “Spotify for Artists” this week, a new website designed primarily for musicians and music managers. In an effort to quell industry critics, the site provides details regarding how the Spotify business model works, how the company calculates payouts for musicians, and how much the artists can expect to earn as the company expands. Spotify is also opening up its analytics for free, and has made e-commerce partnerships that incorporate merchandising. Continue reading Spotify Launches New Online Portal for Musicians and Managers
By
Rob ScottNovember 27, 2013
Entertainment media execs met with President Obama this week to discuss including copyright protections in new trade agreements and help in facilitating improved relations between Hollywood and Silicon Valley. During the meeting, the president offered his administration’s assistance in bridging the divide between the two industries. A priority in Hollywood is to stop search engines from linking to websites that stream pirated content. Continue reading Hollywood Executives Discuss Piracy with President Obama
By
Rob ScottNovember 22, 2013
News aggregator Upworthy is rapidly becoming a viral hit machine for progressive online content. Its staff searches for “stuff that matters,” composes multiple related headlines to test the waters, and selects the top performers, which it then promotes via social media. The simple model is reaping impressive results, surpassing 50 million unique visitors in October. Now the company is launching a global health and poverty section backed by the Bill & Melinda Gates Foundation. Continue reading Upworthy.com Partners with Gates Foundation on Global Issues
By
Cassie PatonNovember 18, 2013
TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign
By
Cassie PatonNovember 15, 2013
At the Business Insider’s Ignition conference in New York this week, Facebook revealed more of its plans to develop social TV advertising products. Justin Osofsky, Facebook vice president of media partnerships, discussed deals with broadcast networks, which were initially announced along with hashtags and verified accounts back in September. The social platform is trying to prove it is just as valuable as Twitter in real-time TV discussions, if not more so. Continue reading Facebook Plans to Compete with Twitter for TV Ad Business
By
Cassie PatonNovember 13, 2013
Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos
By
Cassie PatonNovember 4, 2013
Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry
By
Valerie SavranOctober 25, 2013
BBC Global News announced a partnership with Twitter in which original video reports will be embedded in Twitter streams through the social media platform’s Amplify program. These videos, called BBCTrending, are being hosted by Anne-Marie Tomchak and will provide viewers with the news and memes circulating on social media, following a brief preview from a sponsor. “#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers. Continue reading BBC News Partners with Twitter for In-Tweet Video Reports
By
Valerie SavranOctober 21, 2013
Vice Media worked with Madonna to release a “Bundle” through BitTorrent called “Art for Freedom.” In a period of less than three weeks, the Bundle experienced more than 1.2 million downloads. The Bundle includes the 17-minute film “secretprojectrevolution” that Madonna co-directed with Steven Klein, in addition to special bonus features. The collaboration with Madonna has encouraged Vice Media to partner with BitTorrent to release a series of Bundles. Continue reading Vice Media Partners with BitTorrent for Music Video Bundles
By
Rob ScottOctober 10, 2013
Comcast and Twitter announced a deal yesterday that will allow Comcast customers to access TV programs from Twitter messages related to specific shows. The two companies hope that the “See It” feature will eventually become an industrywide practice. While the feature will initially only be available for Twitter posts published by Comcast-owned channels, the companies are talking with distributors and channel owners about extending it to additional content. Continue reading Comcast Deal Could Turn Twitter into TV-Watching Service
By
Valerie SavranOctober 7, 2013
Amazon plans to release a video streaming device in time for the holiday shopping season. The set-top box, which will reportedly look similar to a Roku player, will feature a platform that runs apps and content from a variety of sources. Amazon has approached multiple app developers and cable TV providers with the hopes of attaining partnerships. The device will be a vehicle for Amazon’s expanding video streaming service that puts the company in competition with Netflix. Continue reading Amazon Plans to Release New Set-Top Box for Holiday Season