In its latest effort to take on Amazon in e-commerce advertising, Alphabet announced that Google will update its product search pages to include more images of items such as accessories and apparel. Rather than Google’s traditional scroll of links with accompanying text, the results will feature a look more similar to a digital store. The move is part of the search giant’s larger strategy to fend off Amazon, Target, Walmart and others that have been ramping up their digital ad businesses to complement retail and e-commerce operations. While Google still enjoys the lead in online search, it does not join these competitors in directly selling products. Continue reading Google to Update Its Product Searches to Attract Advertisers

Under pressure from European Union antitrust head Margrethe Vestager, Google will make it easier for users to choose a competitive search engine. Since Google’s record $4.8 billion fine didn’t “do the trick” to fix the problem, she proposed a “choice screen mechanism.” Beginning March 2020, Google will now offer this screen that allows users to pick a default search engine, and list rival search engines for little or no money. Google said the solution had been “developed in consultation with the European Commission.” Continue reading Google to Let Android Users Choose Other Search Engines

Amazon plans to sell video ads on its mobile shopping app, a direct challenge to Google and Facebook’s control of the $129 billion digital advertising sector. Sources report that the tech giant has been beta testing ads on the Apple iOS platform “for several months,” and that it plans to roll out ad sales on Google’s Android platform later in 2019. Searches on Amazon’s mobile app trigger relevant ads, making them more likely to lead to actual purchases. With this move, Amazon opens up a potentially lucrative revenue stream. Continue reading Amazon Testing Video Ads on its iOS Mobile Shopping App

Epic Games’ “Fortnite” led the way to 13 percent growth of digital games and interactive media to $119.6 billion in 2018, said Nielsen division SuperData. On its own, “Fortnite” earned $2.4 billion last year. The global industry segment is expected to grow to $118.2 billion in 2019. SuperData’s annual report stated that, in 2018, 850 million unique people viewed video games, with Tyler “Ninja” Blevins garnering 218 million hours, making him Twitch’s No. 1 streamer. Mobile games came out on top with $61.3 billion in revenue. Continue reading Nielsen’s SuperData and App Annie Quantify Gaming Market

Time Warner Cable signed a direct interconnection deal with Netflix, which makes it the fourth of the biggest ISPs to sign such an agreement with the video service. The deal should improve the Netflix experience for TWC broadband subscribers. Netflix signed similar deals with AT&T, Comcast and Verizon in recent months after fighting with the providers. Despite signing the paid peering agreements, Netflix continues to argue before the FCC and publicly that such arrangements violate net neutrality. Continue reading Netflix Signs Paid Peering Deal with TWC for Faster Streaming