Will Android Market Access and YouTube Interface Resurrect Google TV?

  • Google is offering an update to Google TV that includes a streamlined UI, quick-launch bar for most-used apps, an app that can locate 80,000 movies and TV episodes via the Web or TV, and a new TV-oriented YouTube interface.
  • The Android Market looks to launch current and new apps specially optimized for television (access to the Android Market may prove the biggest step for Google TV).
  • YouTube is looking to create original content and become a “next-generation cable provider” by signing deals with media companies and celebrities.
  • However, the service has been hindered by TV networks that “continue to block Google TV from viewing Web sites that stream some of their shows that are freely available to personal computer browsers,” reports Forbes. “That’s a big turn-off given that other devices such as Apple TV, Roku, and many others offer access to more TV content.”
  • In a related post, GigaOM lists the more notable new features and includes a 7-minute video demo.
  • “The new version of Google TV isn’t really all that groundbreaking; rather, it’s what Google TV should have offered all along,” suggests GigaOM. “And that seems to be exactly what Google was aiming for with this release — not a big flash, but finally a solid base that can be continuously improved both through Google’s apps as well as applications from third-party developers.”

AsiaD Video: Peter Chernin Discusses Hulu, Netflix, YouTube and More

  • Peter Kafka interviews Peter Chernin in this interesting 11-minute video from the AsiaD conference.
  • “As News Corp.’s longtime chief operating officer, Chernin was instrumental in developing Hulu,” reports All Things D. “He explained why he wanted to build the video site — in part to compete with Google and YouTube — and why he thinks its studio owners should help it thrive today — in part to compete with Netflix.” Chernin also expresses his thoughts on purchasing Yahoo.
  • Chernin knew IPTV would be big, but didn’t want one dominant video distributor like YouTube. Thus, the studios got together to create Hulu, which today competes with Netflix.
  • Chernin believes online viewers will pay $2 per month for premium content. He talks about the future of video and creating something like a digital HBO.

Will Viewers Turn to Netflix for Original Dramas and Foreign Programming?

  • Netflix returned from MIPCOM last week with several new foreign TV shows it hopes will draw interest from its 25 million subscribers.
  • Programs include Norwegian gangster drama “Lilyhammer” starring Steve Van Zandt, French/German co-production “Borgia,” and the British supernatural drama “Being Human.”
  • The slate of foreign programming will join the remake of BBC drama “House of Cards” as Netflix turns to original, first-run drama series.
  • “Netflix has already committed to a second season of both ‘Borgia’ and ‘Lilyhammer,’ suggesting its taste for original and foreign-made fare is no passing fancy,” according to The Hollywood Reporter. “The company is also in a bidding war with Showtime and Hulu for the rights for the relaunch of cult comedy series ‘Arrested Development.'”
  • Netflix chief content officer Ted Sarandos points out the strategy is in response to customer demand, since TV shows account for 50-60 percent of total viewing on Netflix.
  • “We’ve moved very aggressively into this space,” Sarandos said. “The growing audience for these 1 hour serialized dramas is typically on pay TV: Showtime, HBO or Starz, those ones who are least likely to want to sell their shows to me on our (second-run) season-after model. So we have to develop the muscle to create and distributing these shows ourselves.”

Cord-Cutting: Report Predicts Homes without Cable Will Triple by 2016

  • A new report from media forecasting firm Magnaglobal shows that by 2016 cable subscriptions will dramatically decline as online becomes the medium of choice.
  • Magnaglobal predicts that 9 million households will not subscribe to traditional pay TV services (triple today’s amount), of which 4 million will be cord cutters who cancel their service to opt for content via the Internet.
  • Additionally, The New York Times points out that the number of young consumers who have never signed up for cable or satellite service, but rely on services such as Hulu and Netflix for their media, will continue to grow. “The number of people who never signed up for cable is expected to double — to 5 million, from 2.5 million today — by 2016, according to the report.”
  • The growth of DVR ownership is also expected to decline, as consumers continue to adopt devices that enable streaming of content via the Web.

Turner Looks to Google TV for Next Wave of TV Everywhere Initiative

  • Turner is working with Google TV to launch apps giving users who authenticate they are pay TV subscribers access to full-length episodes of TBS and TNT shows.
  • Turner is already doing this on the Web and through iPad and iPhone apps. The broadcaster confirmed it will offer the new apps, but did not say when they’d be available.
  • The next version of Google TV is expected in a few weeks. “The second iteration of the platform will be based on Android 3.1 (a.k.a. Honeycomb) and have access to the Android Market,” reports GigaOM. “Dedicated apps as well as authentication features could possibly convince other TV networks to embrace the platform as well, but it’s unclear how this would be received by consumers.”
  • Consumer interest in Google TV had been initially tepid but is showing some signs of improvement. Logitech, for example, was forced to drop the price of its Revue set-top box from $250 to $99 in July, but then the companion box to Google TV “made a brief appearance in Amazon’s list of the ten best-selling gadgets last month,” indicates the article.

Pay TV Subs Continue to Decline: Consumers Turn to Web

  • As the monthly costs for pay TV have risen from $11.97 in 1986 to $49.70 this year, consumers are looking for inexpensive Web alternatives like Netflix and Amazon.com.
  • Three of the past five quarters have seen an overall decline in pay TV subscriptions, according to SNL Kagan.
  • “Barclays Capital analyst James Ratcliffe predicts that as young people who now rely on Internet-TV alternatives age, penetration of pay TV among occupied homes gradually will decline,” explains The Wall Street Journal. “He sees it dropping to 79 percent by 2018 from 89.5 percent now, although he predicts the pay TV industry won’t lose subscribers in an absolute sense until 2016.”

Cord-Cutting: Record Numbers in Cancelled Pay TV Subscriptions

  • The six largest cable and satellite TV providers lost 580,000 customers in the second quarter. This marks the largest such decline in U.S. history.
  • The number of pay TV subscribers has declined in three of the past five quarters.
  • “Rising prices for pay TV, coupled with growing availability of lower-cost alternatives, add to a toxic mix at a time when disposable income isn’t growing,” explains Sanford C. Bernstein analyst Craig Moffett. “For younger demographics, where in many cohorts unemployment is north of 30 percent, and especially for those with limited or no interest in sports, the pay TV equation is almost inarguably getting less attractive.”
  • Netflix and Hulu provide lower cost options. Competition from AT&T and Verizon is also having an effect.
  • Providers are struggling to deal with the trend. Dish, for example, is re-positioning itself away from lower income customers. Instead, the company plans to focus on more expensive offerings to increase average revenue per user.

Smart Devices May Soon Replace the Remote Control

  • As an increasing number of portable devices such as smartphones and tablets continue to add TV controller functionality, dedicated TV remotes may soon be “as quaint as rotary-dial telephones.”
  • TiVo, for example, just released a new iPhone app that allows viewers to use their phone to control their DVR (with gesture controls), and share comments on Facebook and Twitter.
  • TiVo already has a similar app available for the iPad, while other related apps are also offered by a number of pay TV providers.
  • It’s a logical jump since studies indicate that many viewers have their portable devices with them while viewing TV.

News Corp. Scandal May Impact BSkyB Acquisition

  • New allegations have emerged that News of the World, a British paper owned by News Corp., illegally hacked into and tampered with the voicemails of crime victims, including a kidnapped 13-year-old girl.
  • The allegations arrive just as News Corp. was poised to acquire BSkyB, the largest pay TV service in Britain.
  • British regulators have yet to give final approval to the deal, which has already taken 13 months due to complicated regulatory hurdles.
  • It is unclear whether the growing scandal will affect its fate. However, Prime Minister David Cameron said the allegations are a “separate issue” from the regulatory process.