Children’s programming has always been some of the most popular content on YouTube, generating billions of views since the platform launched in 2005. But the accompanying advertising and algorithm-driven recommendations proved problematic, sometimes serving material that parents deemed inappropriate. YouTube has taken various steps to address this, becoming in 2015 the first social platform to launch a children’s version of its main product. It later opted to have humans, not algorithms, make the content recommendations for kids, a costly trade-off that seems to have produced positive results. Continue reading YouTube Kids Finds Right Formula to Improve Video Content

Roblox, valued last month at $29.5 billion, told prospective investors it is trying to lure older users onto its gaming, concerts and educational platform. Chief executive David Baszucki said the company is counting on older adults not just to join the platform but to buy its stock when it goes public next month. The Apple and Google application has been a top earner during the pandemic, with 2020 revenue jumping 82 percent to $923.9 million and number of hours spent on the platform more than doubling to 30.6 billion. Continue reading Roblox Counting on Older Consumers to Join App, Buy Stock