Netflix is building its own customized server boxes to deal with the massive volume of streaming content to millions of users. But the company is also considering new “off the shelf” technologies that could be less costly and more efficient. Netflix is working with hardware companies such as Western Digital to develop new technologies and design methods to improve performance and deal with the massive data traffic that Netflix experiences. Continue reading How Netflix Decides on Building or Buying for Infrastructure

Bran Ferren, creative consultant to the Envision Symposium taking place September 19-21 in Monterey, sat with ETC for an exclusive look at the issues and context that inspired and provided the guiding principle for this first of its kind gathering of leaders and visionaries in the fields of storytelling, performance, cinema, television and games. This is the second and concluding part of our interview with the legendary designer and technologist. Continue reading EXCLUSIVE: Bran Ferren Q&A Part 2 — We’re Just Getting Started

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

About 25 percent of North American consumer Internet traffic is served by Google, more than that of Facebook, Netflix and Instagram combined, an increase from 6 percent three years ago. Estimates are that the majority of Google’s traffic is from YouTube — the rest involving searches, analytics, and advertising. To deal with the increase in Internet traffic, the company has data centers in the Americas, Europe and Asia, and has other distribution strategies. Continue reading Google Serves Quarter of Internet Traffic in North America

Intel’s leadership promised on Friday to place their chip processors in position to enter the mobile and other non-computer markets. Despite their planned release of a TV set-top box, Intel is entering the new field with caution. In contrast, it is focusing much effort on its chip making. Intel will attempt to bring their Atom chips to a more equal level with their Core line of computer chips, and compete directly with ARM processors. Continue reading Intel Emphasizes Mobile Focus, More Attention on Atom Chip

In advance of next week’s NAB show, Dell announced its Dell Precision Performance Optimizer (DPPO), a free download solution that simplifies, automates and optimizes Dell Precision workstation settings to maximize application performance. DPPO addresses the variations in processing requirements between different software and configures optimal settings for professional systems, manages system resources and tracks performance for future analysis. Continue reading NAB 2013: Dell Launches Automated Workstation Software