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Debra KaufmanMarch 23, 2016
On March 21, the NBCUniversal-owned cable network E! debuted a daily live talk show — “Live From E!” — on Facebook Live. The show, which runs 15 to 20 minutes each weekday at 12:30 pm Eastern time, is shot with an Apple iPhone 6s Plus smartphone, and is also available on eonline.com and the E! Online app. The show represents a success for Facebook, which has been pitching TV networks, media companies, sports leagues (including the NFL) and celebrities to bring premium live content to its streaming service. Continue reading New Daily Talk Show from E! Now Livestreaming on Facebook
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Debra KaufmanMarch 8, 2016
Just as Facebook and Twitter are doubling down on livestreaming video, Meerkat, the startup whose livestreaming app was a hit at last year’s SXSW Festival in Austin, is changing course. Chief executive Ben Rubin, who began to realize over a year ago that livestreaming wouldn’t produce the results to succeed, emailed the company’s 48 investors to explain the company’s pivot from mobile broadcast video towards video social networking. Most of the investors, he says, are supportive of the shift. Continue reading Meerkat Shifting From Livestreaming to Video Social Network
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Debra KaufmanMarch 3, 2016
Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content
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Debra KaufmanFebruary 12, 2016
Since Jack Dorsey returned last year as chief executive of Twitter, he has done everything he could think of to improve the company’s fortunes, including lay-offs, new executives and a board shake-up. Recent numbers, however, have shown that not much has changed — its monthly 320 million visitors in Q4 2015 are the same as the previous quarter. The pressure is on to find a formula that works, and Dorsey is betting that tweaking existing features and adding an algorithmic timeline might help sustain and build the user base. Continue reading Twitter Hopes to Attract Users with Improved Timeline Feature
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Meghan CoyleJanuary 28, 2016
Periscope users can now live stream video from their GoPro Hero4 camera by toggling a button in Periscope’s iOS app. GoPro cameras are popular for drone videography and recording extreme sports, both of which might be able to draw new live streaming viewers. Many of those viewers are on Twitter, the social media platform that plays Periscope live streams directly in its timeline. This new partnership may bring new sales to GoPro and new users to Periscope and Twitter. Continue reading GoPro Partners with Periscope to Livestream Extreme Video
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Debra KaufmanJanuary 25, 2016
A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year
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Debra KaufmanJanuary 15, 2016
Twitter now allows some mobile users to watch live video feeds on its sister app Periscope within the Twitter timeline. Previously, Twitter users linked to Periscope broadcasts via the discrete app. Acquired by Twitter in 2015, Periscope has taken off among users who use it to broadcast their whereabouts from smartphones. Users have posted an estimated 100 million live feeds on Periscope in the 10 months since its purchase. By linking the two apps, Twitter will introduce Periscope to new users and become home to more content. Continue reading Periscope Now Broadcasts Live Video Directly Within Twitter
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Rob ScottJanuary 10, 2016
Livestream announced a new product at CES called the Movi that helps budget-conscious videographers create the illusion that they have been shooting with multiple cameras instead of a single pocket-sized device. The product is designed for those shooting footage that can quickly appear dull when there is only a single viewpoint, such as a concert, school play, press conference or sporting event. Livestream will launch Movi as its own brand. Although it will integrate with the current livestreaming services, users can also simply record their video and share at a later time. Continue reading CES: Livestream Debuts the Movi, its First Consumer Camera
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Rob ScottDecember 18, 2015
Amazon and Google have recently made efforts to connect Internet users with home and local service providers, taking on companies such as Angie’s List and Yelp in the process. Now, Facebook is testing its own feature that directs social media users to the top-reviewed service providers in their area. The new site is only available on desktop, but Facebook offers the ability to find local businesses on mobile via “Nearby Places.” In addition to home services, Facebook’s feature highlights restaurants, bars, nightclubs and travel-related businesses such as hotels, sightseeing and tours. Continue reading Facebook Users Can Search Top-Ranked Local Businesses
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Debra KaufmanDecember 8, 2015
Facebook is introducing its tool for sharing live video to a small group of U.S. iPhone users, four months after it was initially debuted by several celebrities and public figures. It differs from its closest competitors, Meerkat and Twitter’s Periscope and Meerkat, in that the videos are only available to a small group of approved viewers, and replay videos are automatically saved and permanently visible. Facebook positions its video feed as ideal for personal and family events, rather than the breaking news featured on other sites. Continue reading Facebook Now Offers Live Video to Group of U.S. iPhone Users
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Debra KaufmanOctober 19, 2015
The tension between intellectual property owners and user-generated video sports replays came to a head when Twitter deactivated two popular sports accounts: Gawker Media’s Deadspin, with more than 887,000 Twitter followers, and @SBNationGIF, an offshoot of Vox Media’s SB Nation. The takedown came in response to complaints from the National Football League. But critics note the fuzzy line between fair use and IP infringement; some sports leagues, such as the NBA, regard user-generated videos as marketing, not infringement. Continue reading NFL Stops Fans From Sharing Sports Video Clips via Twitter
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Debra KaufmanSeptember 28, 2015
Live mobile video has exploded in the last few months, with offerings from Facebook, Snapchat, Twitter and others. Mobile users have quickly caught on to how they can use live video, from concerts to personal rants. But the Achilles heel, however, is that live video uses a tremendous amount of data and, the immediacy of live video encourages users to go live without a Wi-Fi network handy. The result is that an increasing number of mobile users are going over their data plan, incurring extra charges. Continue reading Users Embrace Live Mobile Video, Data Plan Overages Grow
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Debra KaufmanAugust 19, 2015
Real-time streaming video has been the focus of several companies in recent months, and now bigger players Twitter and Facebook seem to be decisively pulling ahead of independent player Meerkat. Or not, says Meerkat founder Ben Rubin, who disputes the measurement criteria. What we do know is that Twitter’s live video app Periscope now boasts 10 million total accounts, while Meerkat, in May, reported two million accounts. Live video is still, however, a very small percentage of all consumer video on the Internet. Continue reading Twitter and Facebook Widen Streaming Video Gap with Meerkat
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Debra KaufmanAugust 14, 2015
Facebook is about to become a bigger competitor to Twitter-owned Periscope as it begins to offer wider access to the VIP-only Facebook app Mentions and Facebook Live. Up until now, Facebook Live — which allows a broadcaster to start a live video stream immediately, which users can watch in real-time and comment on — has only been available to a handful of high-profile individuals. Previously, Facebook has been circumspect when asked about when more people would have access to Live, which launched on August 4. Continue reading Facebook Live Broadcasting to Open Soon for Verified Profiles
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Rob ScottAugust 7, 2015
Facebook has been developing a tool that would enable public figures to broadcast live to their fans. The social network launched “Live” this week, as a feature in its Mentions app exclusively available to celebrities with verified Pages. The launch kicked off with streams from stars such as Luke Bryan, The Rock and Serena Williams. It is not known whether the feature will be made available to ordinary users to compete with the likes of Periscope and Meerkat, but the company plans to gather feedback from celebs and viewers to “evolve the product.” Continue reading Facebook Rolls Out Live Streaming Video Feature for Celebs