Apple has hired popular BBC Radio 1 host Zane Lowe to give its streaming service Beats Music a new personality. From the beginning, Beats Music was different from other music streaming services because it featured real humans with knowledge of specific genres to curate the playlists, rather than relying upon an algorithm or its other employees. However, Lowe with his name recognition and experience as a radio host may finally give Beats the star power it needs to appeal to the mainstream. Continue reading Beats Music Gets Star Power with Newly Hired Host Zane Lowe

A group of researchers from the University of Pennsylvania conducted a study through which they carefully analyzed the Facebook statuses of 75,000 volunteers. The volunteers all took a personality questionnaire and made their Facebook posts available to researchers who searched for linguistic patterns. In analyzing the Facebook posts, researchers were able to determine a surprising amount of information about each individual. Continue reading Study of Facebook Language Leads to Groundbreaking Results