By
Debra KaufmanJuly 18, 2016
Vevo, launched by Sony Music Entertainment and Universal Music Group in 2009 to sell digital advertising, is going through a rebranding. About 400 million people watch the company’s relatively small catalog of 200,000 music videos, but they primarily watch them on YouTube. Vevo wants to change that. Although it already had an app, it’s rolling out a brand new one that Vevo hopes will not only capture viewers but keep them there with conversations and social media. The company also plans to roll out an ad-free subscription tier. Continue reading Vevo Puts Emphasis on Social with Rebranding and New App
By
Mary StreechJuly 27, 2015
Spotify signed a music and video distribution deal with SFX Entertainment to bring new videos and curated playlists to the world’s largest on-demand music service. Spotify’s 75 million active users and 20 million paying subscribers will have access to exclusive content from SFX’s Beatport, an online music store that focuses on electronic dance music. In addition, Beatport will deliver programming from various music festivals produced by parent company SFX. The collaboration will focus on integrating video content as well as music. Continue reading Spotify and SFX Announce Music and Video Distribution Deal