The latest step in the paid password-sharing strategy Netflix began testing earlier this year allows users to purchase add-home subscriptions in select countries. Expanding on the “add extra member” feature previously deployed in Chile, Costa Rica and Peru, subscribers in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras will begin in August to be able to “add a home.” Members on the Basic plan are permitted to add one extra home, Standard up to two extra, while Premium may add three. Each additional home subscription includes travel access via tablet, laptop or smartphone. Continue reading Netflix Expands Global Approach to Password-Sharing Tests

Netflix subscribers are adjusting to its new pay-to-password-share policy, and it’s reportedly been a bumpy transition. In Peru, where active accounts were automatically opted-in for new sharing restrictions, reports of confusion are emerging. At issue, a reported lack of clarity over the company’s definition of a “household,” and new charges related to the term. In March, Netflix announced a test run of paid password sharing for non-household users in Costa Rica and Chile, as well as Peru. The Central and South American markets are on the lower side of Netflix’s revenue-per-user scale. Continue reading Netflix Subscribers Struggle with New Password-Sharing Fee

Netflix will test charging its subscribers an additional fee for account access for users outside the household in an effort to control unauthorized password sharing. The company has for many years ignored the practice of multiple users logging in to the same account from different locations, even though their terms of service say accounts “may not be shared with individuals beyond your household.” One analyst estimates Netflix leaves $6 billion a year on the table due to illicit password sharing. The result is “impacting our ability to invest in great new TV and films for our members,” the company explains. Continue reading Netflix Will Test Converting Password Sharers into Paid Subs

Consumer mobile app spending hit $170 billion in 2021, according to the State of Mobile in 2022 report released by App Annie. Charting expenditures across iOS, Google Play and third-party Chinese Android app stores, the figure represents 19 percent year-over-year growth, almost flat (down from 18 percent growth in 2020). While last year, consumers installed more apps than ever, the growth rate itself is slowing. Last January, App Annie reported year-over-year download growth of 7 percent from 2020, which has dropped to 5 percent for 2021. However, in all, consumers downloaded a record 230 billion apps in 2021. Continue reading Consumers Downloaded a Record 230 Billion Apps Last Year

U.S. Treasury Secretary Janet Yellen revealed that 130 nations have agreed to a global minimum tax (GMT) on corporations as part of a larger agreement to update international tax rules. The Biden administration has urged that the rate be at least 15 percent, but Yellen has yet to announce an agreed-upon rate. The agreement — intended to end the practice of global corporations moving their headquarters to low-tax international jurisdictions — is a “key element” of Biden’s domestic plans for revenue and spending. Continue reading U.S. Brokers Global Minimum Tax with Support of 130 Nations