Snap Inc. revealed that it expects to be valued at as much as $22.2 billion in its upcoming public offering. Share prices are expected to land between $14 and $16, the midpoint of which would value the company at $20.9 billion. All of these figures are significantly higher than the $16.5 billion Snap valued itself at in late 2016, and the final pricing of the new shares, and the company’s overall valuation, could still change. First Snap executives will launch a two-week tour of investors across the country. Continue reading Snap Inc. Preps for Public Offering, Embarks on Investors Tour

Snapchat, whose parent company Snap Inc. is slated for a $25 billion IPO in March, is now financing original, short shows from Disney’s ABC, NBCUniversal and Turner networks. It’s a strategy to keep Snapchat’s 150 million daily users — 60 percent of whom are aged 13 to 34, says comScore — engaged. Prior to the release of professionally created content, Snapchat users consumed their own Stories and, since its January 2015 launch, Snapchat Discover’s original content from Cosmopolitan, People and BuzzFeed, among other publishers. Continue reading Snapchat Teams with Disney, NBC, Turner on Original Content