Meta Platforms has debuted what’s being called “ChatGPT for audio.” MusicGen is an AI music generator that can create tunes from natural language or song snippets. The company says MusicGen was trained on 20,000 hours of music, including 10,000 hours of “high-quality” licensed songs and 390,000 instrumental tracks. Meta released MusicGen on GitHub this past weekend, and is currently demoing the app on Facebook’s Hugging Face page. Visitors can generate tunes by describing the sound they want. Among Meta’s prompts: “80s driving pop song with heavy drums and synth pads in the background.” Continue reading Meta’s MusicGen AI Works with Language and Song Prompts

IMAX is looking to expand beyond film exhibition, and is adding a regular slate of concerts, stand-up comedy performances and eSports tournaments, in addition to other attractions. The company’s new era launched in December with the live stream of Kanye West’s “Black Skinhead” concert, which took place at the Los Angeles Memorial Coliseum and simultaneously beamed to 35 IMAX theaters, which sold out, adding an additional 10,000 seats. Last week, the company reteamed with West, streaming his “Donda 2” show from Miami to 60 IMAX theaters for an additional 18,000 tickets priced between $20 and $30. Continue reading IMAX Expands Its Offerings with More Live-Streamed Events

Unity has agreed to acquire the technology division of filmmaker Peter Jackson’s Weta Digital for a price reported at $1.625 billion. The San Francisco-based creator of the popular 3D game platform says the Academy Award-winning VFX firm will “continue as a standalone entity” renamed WetaFX, which Unity predicts will become its largest customer in the media and entertainment space, delivering tools Unity says will “unlock the full potential of the metaverse.” Weta and Unity have already been deeply involved over the years, collaborating on a host of tools used for films, games and immersive experiences. Continue reading Unity to Acquire Tech Division of Peter Jackson’s Weta Digital

New Zealand-based Weta Digital, a visual effects company that has worked on such high-profile films as “Avatar” and “Avengers: Endgame,” is making a play to create its own original content. Co-founded by “Lord of the Rings” director Peter Jackson, Weta Digital recently added firepower to its board of directors, including former Disney chief operating officer Tom Staggs, and is also searching to make strategic purchases in the special effects and animation business since animation can be produced remotely during the coronavirus pandemic. Continue reading VFX House Weta Digital Aims to Become a Content Producer

Visual effects company Weta Digital — founded by Peter Jackson, Richard Taylor and Jamie Selkirk — joined forces with production facility Avalon Studios and live event, production and broadcast specialist Streamliner Productions to develop an LED-stage virtual production service based in Wellington, New Zealand. That country has done a good job of controlling COVID-19, making it an appealing destination for new TV and film productions. Similar to ILM’s StageCraft platform, Weta Digital’s system is based on Epic Games’ real-time Unreal Engine. Continue reading Weta Digital Opens Virtual Production Service in New Zealand

Peter Jackson is the CEO of Bluescape, the leading visual work platform. He is a serial entrepreneur and advisor with a broad and deep knowledge of technology, business and financial markets. Prior to Bluescape, Jackson co-founded Ziploop Inc. (acquired by Snipp Interactive in October 2017), served on the boards of Eventbrite, DocuSign and Kanjoya; took Intraware to IPO, and was president/COO of DataFlex following its acquisition of Granite Systems, among other achievements. Recently I had the opportunity to speak with Jackson about the impact of the COVID-19 pandemic on Bluescape and the services it deploys to the media & entertainment space. Continue reading Executive Spotlight: Interview with Bluescape’s Peter Jackson

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Apple is reportedly in conversations with numerous Hollywood studios for earlier access to movies. The goal would be to offer a higher priced home video rental of movies shortly after they are released in cinemas, a move that has been vigorously resisted by motion picture theater owners, who have occasionally and en masse boycotted movies given an early home release. 21st Century Fox, Warner Bros. and Universal Pictures have all confirmed they are looking into this kind of early release. Continue reading Studios Consider Options for Early Movie Release to the Home

On October 14, director Ang Lee’s “Billy Lynn’s Long Halftime Walk,” about young American war heroes, will have its world premiere at the 54th New York Film Festival. During the festival, the movie will screen in a 300-seat theater specially configured to show it as Lee intended: in 3D, 4K UHD at 120 frames per second. Few (if any) commercial theaters in the U.S. are technically capable of projecting the movie as it was shot and no such film has ever been screened publicly. Sony Pictures Entertainment will release the film nationally on November 11. Continue reading Festival to Screen Ang Lee Film in 3D, 4K at High Frame Rate

Magic Leap has not yet set a date to unveil its mixed reality technology, and didn’t do so at a recent Fortune conference in Aspen. There, Magic Leap founder/chief executive Rony Abovitz and chief marketing officer Brian Wallace said the technology is “very real” and “not a research project anymore.” Some listeners detected a hint that a product might be released this fall, but Abovitz and Wallace never made an overt statement. The most they would say is that the public would see its products “soonish.” Continue reading Magic Leap Still Mum on Release Date, Describes Production

The first quarter of 2016 has brought some upbeat news to the movie industry, including the hits “Deadpool” and “Zootopia” which created a 12 percent uptick in box office compared to the same quarter last year. More long-term problems — stagnant attendance and the lure of Internet content — still threaten the bottom line. But what many exhibitors are really worried about is Screening Room, the brainchild of Napster co-founder Sean Parker, which offers first-run movies at home, at the same time they debut in theaters. Continue reading Many Exhibitors and Studios Remain Wary of Screening Room

Last year, the motion picture box office surpassed $11 billion for the first time in history. But that hasn’t kept distributors and exhibitors from guarding the traditional 90-day window between theatrical release and home entertainment. When major studios attempted to shrink that window five years ago, theater owners fought back. Now, Screening Room, a startup backed by entrepreneur and former Facebook/Napster executive Sean Parker, as well as some Hollywood heavyweights, is trying again — and may succeed by offering anti-piracy tech and revenue sharing. Continue reading Screening Room Proposes Bold Day-and-Date Release Model

At SIGGRAPH 2015, Autodesk executives David Morin and Ben Guthrie described virtual production, its relationship with virtual reality and some newly released tools from their company to aid in the process. Virtual production began with Peter Jackson’s “Lord of the Rings,” got a bump of recognition with “Avatar,” and has been used on many films since. According to Morin and Guthrie, the process, which lets filmmakers create virtual worlds in-camera and composite CG and live action on set, is achieving momentum. Continue reading SIGGRAPH 2015: Virtual Production, Cousin of Virtual Reality

The annual HPA Tech Retreat, presented by the Hollywood Post Alliance, kicked off in Indian Wells on Tuesday. The February 9-13 event will feature more than 45 sessions, 75 roundtables, 100 speakers and 30 new product demos. “The Big Screen” was the week’s first panel. It focused on projection tech, and the promise of HDR, with a look at the potential of Dolby Vision. Panelists included NATO’s John Fithian, Todd Hoddick of Barco, David Keighley of IMAX, and Curt Behlmer of Dolby. Continue reading HPA Tech Retreat: Execs Look at Innovating the Big Screen