During yesterday’s highly anticipated “Show Time” event at Apple’s headquarters in Cupertino, California, CEO Tim Cook was joined by top execs and Hollywood heavyweights to unveil details regarding a new streaming TV service in addition to initiatives involving news, gaming and finance services. The Apple TV+ subscription service is slated to launch this fall in more than 100 countries. While cost and specific launch dates were not addressed, the event emphasized original programming and a collection of channel partners during a presentation that was similar to a traditional television upfront, including major celebrities and musical performances. Continue reading Apple Rolls Out New TV, Gaming, Finance, News Services

According to sources, Apple is developing a new digital video service that will provide original content and third-party subscription services to owners of its devices. Content owned by Apple will be free to device owners, who will also be able to sign up for services from the likes of HBO and Starz. On current iPhones, iPads and Apple TVs, users can find a pre-installed TV app, say sources who also note the app will debut in early 2019. The company has already said it is spending $1 billion on PG-rated content this year. Continue reading Apple Pursues Plan to Offer Free Content to Device Owners

Apple and Oprah Winfrey just inked a production partnership for the former’s subscription video service, although neither gave specifics of the kind of programming they intend to create. As competition heats up in the media content space, traditional media companies find themselves vying with Silicon Valley firms for the talent needed to create blockbuster programming; in fact, Amazon also was in talks with Winfrey. Netflix, meanwhile, has signed Shonda Rhimes and Ryan Murphy, and Warner Bros. retained Greg Berlanti. Continue reading Apple Inks Original Program Partnership with Oprah Winfrey