More than 3,000 attendees and 200 exhibitors gathered in Santa Clara this week for the Augmented World Expo, now in its sixth year. The event, which has grown ten-fold since its inception, featured demos involving VR headsets, enhanced glasses, product-scanning apps and brain-scanning headbands. According to a recent Digi-Capital report, augmented and virtual reality is projected to reach $150 billion in revenue by 2020 (when AR is expected to dominate 80 percent of the market). AWE founder Ori Inbar believes “2016 will be the year of shakeups and mergers.” Continue reading AR/VR Leaders Imagine the Future at Augmented World Expo

Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

We recently reported that HTC partnered with Seattle-based gaming company Valve to develop Vive, a new VR headset with plans to compete with the Oculus Rift and Sony Morpheus. Valve is the developer behind Steam, the social platform for distributing and managing games. The Vive headset was unveiled at last week’s Game Developers Conference in San Francisco, and is already generating positive reviews for its tech advances, including low latency and a fast refresh rate that reduces the incidence of “Sim Sickness.” Continue reading Vive VR Headset Unveiled at Game Developers Conference

HTC is partnering with gaming company Valve to develop the HTC Vive, a virtual reality headset with plans to compete with the Oculus Rift. HTC claims that the HTC Vive will deliver high-quality graphics, video at 90 frames per second and remarkable audio quality to provide an unparalleled VR experience. The device also offers users the unique ability to touch those objects projected around them in augmented space. The companies plan to roll out a consumer version of the HTC Vive by the end of this year. Continue reading HTC and Valve Join Forces to Develop New Vive VR Headset

LG is the latest company to introduce a portable virtual reality headset. The ‘VR for G3’ is a simple plastic headset, which will be given to new buyers of the LG G3 smartphone for free. The headset’s design models that of Google Cardboard. While powered using LG’s smartphone, the headset uses Google Cardboard software and other readily available VR experiences on the Google Play Store (a VR game will be included as a promo). There has been no mention of whether the headset will be independently sold.   Continue reading LG Introduces Virtual Reality Headset That Works with the G3

The Smithsonian Institution has developed an iOS app called “Skin & Bones” that uses 3D animation and augmented reality to help bring fossils to life for children visiting Bone Hall at the National Museum of Natural History. In addition to the 3D animations and related information, the free app offers detailed maps of the museum. Complimentary Wi-Fi is available on-site so visitors can easily download the app. The approach is another example of how organizations are exploring compelling use of immersive technologies. Continue reading Museums Bridging the Gap Between the Digital and Physical

Multiscreen video software company SeaChange International has acquired TV social media toolmaker Timeline Labs for $22 million in cash and shares, with additional stock payouts possible based on performance. Timeline’s software collects content on social media that targets a specific region, and allows broadcast or online clients to quickly and easily curate and display the stories via a localized video service. Clients have used the service to develop content based on local sports, news and entertainment. Continue reading SeaChange International Picks Up Timeline Labs in $22M Deal

Idaho-based Rohinni is aiming to reinvent ultrathin LED lighting with its Lightpaper technology, which essentially prints lighting and applies it to almost any surface. Lightpaper mixes ink and tiny LEDs and then prints them on a conductive layer, which is positioned between two other layers and sealed. When current runs through the tiny diodes (about the size of a blood cell), they light up. Rohinni envisions the tech being used for everything from illuminated logos on CE devices to vehicle headlights. Continue reading Rohinni Develops Printable Lighting with Ultrathin Lightpaper

Technicolor’s Rennes Research & Innovation Lab is a 193,750-square-foot facility located in France’s version of Silicon Valley — Rennes’ Via Silva eco-city. Initially launched by CEO Frederic Rose in 2012, the facility grouped colorists, researchers and engineers together at one site. Today, teams at the R&D lab are working on a host of technologies for content creators and consumers related to virtual reality, augmented reality, stereoscopic video, 3D audio, the Internet of Things, and much more. Continue reading Technicolor Imagines the Future at Research & Innovation Lab

German company Zeiss, known for its optics tech and premium camera lenses, is developing the VR One, a headset that uses a smartphone’s display, accelerometer, and gyroscope to give users a virtual reality experience. It is similar to Samsung’s Gear VR for the Galaxy Note 4 except the VR One is $100 cheaper and is an open project so that developers can help design the product. Currently, the VR One is compatible with the iPhone 6 and the Galaxy S5, but more phone tray options are coming soon. Continue reading Zeiss Builds a $100 VR Headset That Works with Your Phone

Google X, Google’s secretive advanced projects lab, is currently developing large-scale video displays that are comprised of smaller modular screens intended to plug together like Legos to form a seamless image. According to people familiar with the previously undisclosed project, the displays can be configured in different shapes and sizes. The project is led by Mary Lou Jepsen, former MIT professor who co-founded the One Laptop Per Child project and three startups involving display technology. Continue reading Google X Project: Building Large-Scale Modular Video Displays

The Entertainment Merchants Association will hold its Digital Media Pipeline on October 8 at the Skirball Cultural Center in Los Angeles. Celebrating its sixth year, Digital Media Pipeline is a one-day B2B event that brings together thought leaders to discuss digital delivery of home entertainment. ETC’s Phil Lelyveld will be a featured speaker as part of a next-gen technology panel. ETC community members are invited to attend the conference at the discounted EMA member price of $295. Continue reading EMA to Hold Sixth Annual Digital Media Pipeline Next Week

Oculus unveiled its latest VR headset, currently named “Crescent Bay,” at a Hollywood event over the weekend. Some 800 developers attended Oculus Connect, the company’s first conference, to check out the new device. While not yet commercially available, the prototype promises a more comfortable, natural experience. Crescent Bay features 360-degree motion tracking, integrated headphones and improved ergonomics. It is not the consumer version, but is “sprinting toward” it, explained chief exec Brendan Iribe. Continue reading Oculus Debuts Crescent Bay VR Prototype at LA Conference

Select movie theaters in Chinese cities have begun experimenting with “bullet screens” (or “danmu”) — a new model in which audience members can comment on the film via text messages and have their impressions projected directly onto the screen. The experience is targeting young viewers who often have difficulty being away from their tablets and mobile phones. The experiment currently involves theaters in major cities including Beijing and Shanghai, in addition to smaller cities such as Hangzhou. Continue reading Onscreen Text Messages Appear in Chinese Movie Theaters

ETC’s Phil Lelyveld recently moderated a media panel on the “Ultra High Def Revolution.” Presented by the Academy of Television Arts and Sciences at CBS Studios, panelists included Oscar- and Emmy-winning DP Dave Stump of the ASC, Sony Pictures Television’s Phil Squyres, and award-winning DPs and lighting experts Bradford Lipson and Greg Gardiner. Vendors demonstrating UHD solutions included Advantage Video Systems, AJA Video Systems, Blackmagic Design and Sony Pictures Entertainment. Continue reading Panel: Film and TV Production Experts Discuss UHD Revolution