At yesterday’s Xbox briefing, Microsoft took a different approach by focusing its entire E3 presentation on games. Traditionally, the event has included other media functionality of Xbox hardware, but this year Phil Spencer, the new head of Xbox, noted that changes to strategy were necessary for the Xbox One — changes initiated by user response to the (formerly) always-online, DRM-heavy console. The event included major titles, trailers of previously announced games and a slate of indie titles. Continue reading E3 2014: Microsoft Places Emphasis on Games at Xbox Event

Microsoft is expanding its TV programming in order to market the Xbox One as a portal for games, music and video content. Microsoft hopes its new console will merge television viewing and video game playing. Additionally, the company is producing a live action “Halo” show that will involve director Steven Spielberg and a concept development team in the Los Angeles area. This show is just one of many ideas currently being developed by Microsoft. Continue reading Microsoft Expands TV Efforts, Sees Xbox One as Media Portal