Google-owned video giant YouTube is experimenting with a new mid-roll advertising format that aims to be less disruptive for live-streaming viewers. YouTube is testing the new format, which positions ads alongside a live stream using a picture-in-picture feature. Currently, the ad breaks occupy the full screen, cutting abruptly from the content in progress, which can be disruptive. With the new format viewers can keep their eyes on live content during the ad break. YouTube’s mid-roll PiP ad tests are part of its fight against ad blockers, use of which has seen some viewers cut off from the platform. Continue reading YouTube Testing a New Ad Model for Live-Streaming Viewers

YouTube is rewarding paid subscribers with early access to test features. Available now to those on the Premium tier are smart downloads and picture-in-picture for YouTube Shorts. Smart downloads populate automatically for convenient offline viewing, while PiP is touted as a convenience for multitaskers. The platform is also rolling out its “Jump Ahead” navigational feature to all Premium subs, starting with Android and coming to iOS “in the next few weeks,” the streamer explains. Powered by “a combination of AI and viewership data,” Jump Ahead lets users double-tap to skip ahead through a video. Continue reading YouTube Premium Offering Smart Downloads, PiP for Shorts

YouTube TV is rolling out a new feature aimed at live sports fans. Called “multiview,” it lets people watch up to four different streams at once. Just in time for March Madness, multiview is debuting in early access to select U.S. subscribers and only for sports content, YouTube says, adding that it’s exploring how to apply the quad-screen format across a variety of content and will gradually make it available to more users. Slow-walking the initial launch will allow the platform to collect feedback and improve the feature in time for the fall NFL football season. Continue reading YouTube TV Launches Its ‘Multiview’ Display, Ideal for Sports

Google TV is working on an app that will let users cast content from multiple streaming services to a central TV or display. A new “central casting” button announced at the Google I/O developer conference will later this year allow the Google TV app on Android phones or tablets to send content from a variety of different streaming services to your TV through a single app. The Alphabet unit also updated statistics for its Android TV ecosystem, detailing 110 million monthly active devices using the Android TV OS, which includes Google TV. That’s an increase from 2021’s 80 million monthly active devices. Continue reading Google Says Android TV at 110 Million, Adds Central Casting

Google unveiled the first developer preview of its next-generation mobile operating system, Android O, a year after its first preview of Android Nougat. Unlike the Android N version, which was available to all comers, Google is not making the O preview available in the Android Beta channel. For Android O, only developers who own a Nexus 5X, Nexus 6P, Nexus Player, Pixel, Pixel XL or Pixel C device (or want to use the emulator) will be able to manually download and flash their devices. Among the new features, background limits are expected to conserve battery life. Continue reading Google Unveils Next-Gen Android O, Featuring Battery Savings