Pinterest is debuting two features intended for lifestyle influencers: Story Pins, which is similar to the increasingly popular stories feature available on Snapchat, Instagram and other platforms; and “creator profiles,” which allow influencers to show off their work. For Story Pins, which is already available to a select group of influencers, the creator can post photos and vertical videos with overlaid text and voice-over narration but doesn’t need to link to an outside website. Story Pins are not ephemeral, and followers can comment and react to them. Creator Profiles highlight projects via Story Pins. Continue reading Pinterest Debuts Story Pins, Other Tools Aimed at Influencers

Google’s internal incubator Area 120 debuted Keen for web and Android. Keen co-founder CJ Adams stated that the app acts as a curator for topics and is intended to be an alternative to “mindlessly” browsing feeds. A “keen,” which can be about any topic, said Adams, allows the user to collect content and share it with others. In essence, Keen is proposed as a rival to Pinterest and any other social media feed that customizes its content for individual users. Similar to Pinterest, Keen also uses a pinboard-style design. Continue reading Google’s Area 120 Releases Pinterest-Like AI-Enabled ‘Keen’

Pinterest, the website and mobile app that describes itself as a “visual discovery engine,” showcased “Today,” a tab on the user’s Pinterest home page that features topics and ideas curated by Pinterest staff and trending pins selected by algorithms. “Today” is a response to changing customer behavior during the coronavirus pandemic. The platform’s global monthly active users reached 367+ million, up from about 300 million last September. During the last few months, searches and boards have both leapt up 60 percent compared to last year. Continue reading Pinterest Adds Today Tab for Topics, Shop Tab for Products

Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines

With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again

Pinterest is now promoting itself as a “visual discovery engine,” where its 300 million global monthly active users can not only browse billions of images but also purchase the items they find there. For most of its users, Pinterest is a go-to place for home décor, gardening and personal style, allowing users to “pin” or post photos to create inspiration boards. According to Pinterest, its AI technology can accurately pinpoint 2.5+ billion objects in photos, millions of which can be purchased by clicking on the item. Continue reading Pinterest Becomes a Visual Discovery Engine for Shopping

According to sources, the White House drafted an executive order that would give the Federal Communications Commission the power to determine how Facebook, Twitter and other large tech companies curate their websites. The FCC would be tasked with developing regulations on how (and when) the law protects social media platforms when they remove or suppress content, and also charges the Federal Trade Commission with taking the new regulations into account when investigating or suing these companies. Continue reading Draft Executive Order Gives FCC, FTC Sway Over Internet

In January 2018, Apple earmarked $10 billion to build its own U.S.-based data centers in the next five years. In a December update, the company added that $4.5 billion of that would be spent in 2019. For now, however, Apple is on track to spend $30+ million per month on Amazon Web Services (AWS). The companies may be rivals, but Apple has come to depend on AWS as a way to deliver competitive online services. That’s become crucial, as sales of iPhones have slowed and the company has turned to online services to pick up the slack. Continue reading At $30 Million/Month, Apple Is Major User of Amazon Cloud

Cybersecurity firm UpGuard has discovered that Facebook user data has been publicly available on Amazon cloud services. UpGuard was unable to determine how long the personal data was vulnerable, but Mexico-based Cultura Colectiva, for example, stored account names, identification numbers, comments and reactions in 540 million records of Facebook users, which anyone could access and download. The discovery makes it clear that Facebook user data is still insecure, even after the Cambridge Analytica scandal. Continue reading Private Facebook User Data Made Public on Amazon Cloud

In an effort to become more of a personal shopping assistant, Pinterest has introduced product recommendations with its new Product Pin system based on an individual’s tastes. It has also launched a shopping shortcut in the main home feed that provides easy access to a shopping-specific feed and list of shoppable Product Pins by holding down a Home or Style pin to access a shopping tag icon. Pinterest previously rolled out Buyable Pins for direct purchases through the platform in addition to other recommendation features such as Shop the Look and Lens that use machine learning and visual search. Continue reading Pinterest Introduces New Features to Make Shopping Easier

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

After Facebook chief Mark Zuckerberg and his colleagues debated for weeks what to do about Alex Jones’ far-right, conspiracy-focused Infowars, Zuckerberg finally made the decision to ban Infowars content from the platform. Jones has millions of followers who endorse theories such as the Sandy Hook massacre being a hoax enacted by gun-control supporters. Prior to Facebook’s ban, company execs gave vague, unsatisfactory answers to questions from lawmakers and journalists. Meanwhile, Twitter execs have also been debating Infowars, but for now have opted not to ban Jones’ content. Continue reading Facebook, Twitter and Other Platforms Struggle With Infowars

When the European Parliament grilled Facebook chief executive Mark Zuckerberg about his company’s many missteps, one of their concerns was that it has become a monopoly. The reference was to Facebook owning the world’s two largest chat applications, Messenger and WhatsApp, and their suggestion was that Facebook spin off those and the photo app Instagram. Facebook has countered with the argument that, by controlling so much of the world’s communications, it helps keep consumers safe across all these services. Continue reading Facebook Portrays Its Many Platforms as Safe for Consumers

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018