AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI

Amidst political turmoil and economic struggle, El Salvador has announced it is adopting Bitcoin as its national currency, becoming the first country in the world to do so. But things got off to a rough start this week as the Bitcoin e-wallet went offline for several hours as consumer download demand overwhelmed government servers. El Salvador President Nayib Bukele said the country will spend more than $225 million to launch Bitcoin. Global Bitcoin enthusiasts supported the initiative by buying $30 of Bitcoin, but that didn’t prevent the currency from declining 9.9 percent Tuesday evening. Continue reading El Salvador First Country to Make Bitcoin a National Currency

The Federal Aviation Administration (FAA) has approved the first fully automated commercial drone flights, giving permission to Marlborough, Massachusetts-based American Robotics. The FAA’s decision limits automated drone operation to rural areas and altitudes below 400 feet. In Israel this June, Pizza Hut will test delivering pies via drones to makeshift “government-approved landing zones,” such as parking lots. From there, delivery drivers will take the pizzas the last mile to customers’ homes. Continue reading FAA Greenlights First Automated Commercial Drone Service

Hulu announced on Wednesday that it would update its streaming video mobile apps to allow users to view entire episodes of certain television shows, even if the users are not premium Hulu Plus subscribers. Emulating its desktop version, the update will feature free episodes with advertisements spliced in. Free shows will first be available for Android, and later for iOS via a redesigned Hulu Plus iPhone and iPad app coming this summer. Hulu Plus now has 6 million subscribers. Continue reading Hulu to Update its Mobile Apps for Streaming Free TV Shows

Microsoft’s Xbox 360 was once again the best-selling game console in March, marking its 27th consecutive month topping the sales charts, according to The NPD Group. Microsoft reports that 261,000 Xbox 360s were sold last month in the U.S., while spending on related hardware, software and accessories totaled $402 million. While the Xbox beat Nintendo’s Wii U and Sony’s PlayStation 3, hardware sales were down from the previous year. Continue reading Xbox 360 Tops Sales Charts for 27th Consecutive Month