During a Q&A session at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco yesterday, HBO CEO Richard Plepler indicated that the company has considered offering a standalone version of its HBO GO service. However, the prospect of offering broadband-only distribution will depend largely on demand, and only a small percentage of subscribers currently use HBO GO. The traditional model is still working for the premium channel, which reported subscriber gains of 2 million in 2013. Continue reading HBO Chief Exec on a Standalone Version of HBO GO Service

The online streaming service HBO GO, which allows subscribers to watch their favorite HBO content via mobile devices and PCs, may be revamping its access. The premium cable channel is considering teaming with broadband Internet partners in order to provide its service to customers who do not subscribe to a cable TV service. This could lead to competition with popular streaming sites such as Netflix and Amazon Instant Video. Continue reading HBO GO to be Packaged with Broadband Internet Services?

HBO’s new chief executive Richard Plepler alluded to the fact that a standalone HBO broadband option could potentially exist somewhere down the road. “We recognize that there’s a piece of the audience out there that, if they could get HBO without going through a pay package, we would get it,” he noted, adding that he is hesitant to alienate HBO’s distributors by taking the channel directly to consumers online right now. Continue reading HBO Chief Exec Discusses Possibility of Broadband-Only Play