Premium large-format cinema projection platform IMAX will face new competition from THX, which plans to unveil its THX Ultimate Cinema this spring/summer at the Regency Westwood Village Theatre in Los Angeles. THX (founded by filmmaker George Lucas) is working with Cinionic, a cinema joint venture of Barco, CGS and ALPD. Cinionic offers a dual-Barco laser projection system that delivers 4K resolution images. Another competitor in the premium large format (PLF) space is Dolby Laboratories, which offers its Dolby Cinema experience. Continue reading THX and Cinionic to Debut Premium Large-Format Cinema

Large format theaters with over-sized high-resolution screens, more comfortable seating, and better sound systems are on the rise. IMAX has traditionally been the leader in these offerings, but competitors such as Cinemark Holdings, Regal Entertainment and AMC Entertainment have started offering their own premium large format (PLF) theaters. Last year, the three chains’ 325 PLF theaters increased revenue by 31 percent to $237 million. Continue reading IMAX Has New Competition in Premium Large Format Theaters

RealD is launching a new large format brand, LUXE: A RealD Experience, with hopes of becoming the standard for premium 2D and 3D cinemas across Europe. The cinema technology company presented its LUXE initiative to exhibitors at CineEurope in Barcelona on Monday. The new packaging of LUXE technology standards for screen size, brightness, sound and seating could become a competitor to large format exhibitor IMAX. Continue reading CineEurope 2013: RealD Rolls Out LUXE Large Format Plans