As the book industry struggles with plunging prices and a decrease in demand, some publishers are turning to magazines to save their businesses. At SXSW in Austin this week, San Francisco-based literary startup Plympton launched Rooster, a subscription-only online fiction service. The service is an example of the new alternative in packaging books like magazines. A similar service is Plympton’s Daily Lit, which emails customers five-minute installments of classic literature. Continue reading Online Book Subscriptions Aim to Save the Publishing Industry