Comedy Central just hired Baratunde Thurston as a supervising producer of “The Daily Show” to oversee expansion of digital content. As Trevor Noah replaces original host Jon Stewart, “The Daily Show” is poised to deliver expanded content across a wide range of digital platforms. Thurston, humorist and author of “How To Be Black,” was formerly director of digital for The Onion. Online virality has become increasingly important for late night shows such as NBC’s “The Tonight Show Starring Jimmy Fallon” and ABC’s “Jimmy Kimmel Live.” Continue reading “The Daily Show” Builds Out Digital Brand Beyond Cable TV

As podcasts continue to grow in popularity, more journalists and major media brands are turning to the format. Behind much of the format’s growth is the embrace of native advertising — ads that reflect the tone of the podcast as hosts discuss products during their show or even report on brands as ad spots. Blurring the line between advertising and news has led to a clash between those coming from public radio and those coming from commercial radio. Regardless, evidence suggests that native advertisements are effective. Continue reading Podcasting Embraces Native Ads, Blends Story and Sponsors

Spotify’s new feature, Discover Weekly, is a two-hour personalized music selection based on users’ listening habits, delivered every Monday morning. It aims to introduce new music and artists to subscribers based on newly created case profiles. The playlists are much like recommended mixtapes generated by algorithms that evolve over time, relative to user data. The new feature is an attempt by Spotify to maintain its subscriber base as it faces growing competition from rival services such as Rdio, Deezer, Apple Music and others. Continue reading Discover Weekly: Spotify Debuts Personalized Music Playlists

Spotify is no longer just about music streaming. The service — facing new pressure from emerging rivals — is adding podcasts, video clips, original music and video series, a better recommendation engine, and a special feature for runners. The new videos and podcasts will come from media partners like ABC, BBC, Comedy Central, ESPN and Maker Studios. Spotify has also developed some of its own original content, including music tracks that will change tempo based on how fast the user is running. Continue reading Spotify Sweetens the Deal with New Video and Podcast Content

Reddit has officially launched its own video site called Reddit Original Video, pushing the company closer to becoming a full-fledged media entity. The new property will join Reddit’s popular news site, Upvoted podcast and Upvoted Weekly newsletter. Reddit founder Alexis Ohanian announced the site at this week’s TechCrunch Disrupt conference. Reddit, a company known for aggregating news and information, plans to use the site to significantly expand the type of content it shares with its growing online community. Continue reading Reddit Expands Online Offerings with New Original Video Site

Sony has teamed with streaming music service Spotify to allow gamers to listen to their favorite tunes while playing games. Originally announced in January, Spotify officially joined PlayStation Music this week. While many users may be drawn to the Spotify-powered service, hardcore gamers may be turned off by the idea of replacing a game’s soundtrack and immersive audio effects with unrelated music. However, the companies are targeting the gamers who regularly play their own music in the background while gaming. Continue reading Spotify Streaming Music Service Now Live for Sony PlayStation

IK Multimedia is shipping its $100 iRig Mic Field — a tiny stereo condenser field microphone that faces two ways. The company says it is the first such ultra-compact solution for field recording on the iPhone, iPad or iPod touch. The iRig Mic Field is an easy way to record high quality interviews or video. It features a rotatable enclosure that works in landscape or portrait mode, especially useful for video with Lightning connector equipped devices. Additionally, the iRig Recorder app is available on the iTunes Store. Continue reading IK Multimedia Showcases iRig Mic Field for Audio and Video

Public radio broadcaster NPR, which is primarily known for its news and interview programs, has been making a name for itself in the music world. NPR is expanding its horizons with its fifth year of NPR Music, which includes online streaming and podcasts. With a variety of programs like “Tiny Desk Concert” and “All Songs Considered,” the station is providing unique opportunities for lesser known artists and established acts. Continue reading NPR Music Hits a High Note with Eclectic Music Programs