Spotify is integrating live audio capabilities from its Spotify Greenroom app into the flagship Spotify service and rebranding the feature as “Spotify Live.” The company says the change “reflects our belief in the future of live-audio creators and live experiences being provided to all 406 million Spotify listeners around the globe.” Spotify Live will continue to live as a standalone app, as well as providing live-stream functionality within Spotify for music and podcasts. Beginning this week, Spotify will enable in-app live streaming for its original programming while independent creators can stream live using the separate app. Continue reading Spotify Debuts Live Streaming In-App, Rebrands Greenroom

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

The audience for streaming audio continues to grow, and advertisers are taking notice. A 2021 survey found that 68 percent of U.S. listeners listened to digital audio in the previous month, compared to 47 percent in 2014. While streaming audio advertising still lags behind traditional radio, changes in consumer privacy policies at Apple and the effect that’s had on social media platforms has prompted brands and small businesses to explore their options. Roughly $5.7 billion will be spent on U.S. digital audio ads in 2022, up 14 percent over 2021, according to Interpublic Group’s Magna media unit. Continue reading National Advertisers Embrace Streaming Audio and Podcasts

Spotify is taking steps to clarify its position regarding COVID-19 misinformation and stabilize its fluctuating stock price after Neil Young and Joni Mitchell yanked their music from the streaming service over objections to vaccine remarks on “The Joe Rogan Experience” podcast. “These issues are incredibly complex,” Spotify CEO Daniel Ek said on Sunday, when the company published platform rules and announced the creation of a COVID-19 Hub to provide “easy access to data-driven facts” from “scientists, physicians, academics and public health authorities” from around the world. Spotify will not be removing the offending content, Ek said. Continue reading Spotify Acts on Boycott, Posts COVID Facts After Stock Falls

Spotify is bringing interactivity to the audio ad experience for podcasts with “Call-to-Action Cards.” As part of Spotify’s streaming ad-insertion platform, the CTA cards will appear in the app as soon as a podcast ad begins playing, resurfacing when a listener is exploring the app, reminding them to check out the product or service and eliminating the need to remember a promo code or URL. Advertisers can customize the CTA cards with images, text and clickable buttons. The feature makes podcast ads visually interactive for the first time, transforming the experience into something listeners can see, “and, most importantly, click.” Continue reading CES: Spotify Call-to-Action Cards Make Audio Ads Clickable

The voice could be described as the original mass media and, as social audio, it is now the latest trend. United Talent Agency executive director of audio Kristin Myers moderated a CES 2022 panel discussion on the topic with Clubhouse head of community and creators Stephanie Simon and Audio Collective co-founder Toni Thai Sterrett, who offered up the definition of social media as “live group audio.” “And the key is the sense of participation and interactivity,” she said. Simon added that, “we’re social media based on audio.” Continue reading CES: Panelists Chart the Growing Popularity of Social Audio

Music streaming and media services provider Spotify is implementing a five-star rating system, not unlike Apple’s, in an attempt to become a bigger player in the podcast discovery space. The challenger has been coming on strong. In a Q3 2021 earnings call, the company cited Edison Research and internal tracking to proclaim Spotify the No. 1 podcast platform in the United States, squeaking by Apple in monthly listeners. Now, Spotify is hoping that its ratings will help create its own heat-seeking list, comparable to Apple Podcasts’ “New and Noteworthy” curated list. Continue reading Spotify Continues Push into Podcast Space with New Ratings

Spotify has launched a Netflix Hub designed to extend the experience of enjoying one’s favorite streaming films and shows through official soundtracks, playlists, podcasts and  exclusive Spotify content. Spotify explained the evolution of the pre-existing partnership by pointing out that within two weeks of the premiere of Netflix’s “Squid Game,” Spotify listeners “created more than 22,500 unique themed playlists.” The new Hub will include “experiences” like the recent Netflix collaboration on an “enhanced album” for the revisionist Western “The Harder They Fall,” featuring producer Jay-Z in a behind-the-scenes look at the soundtrack. Continue reading Spotify Launches Netflix Hub with Soundtracks and Podcasts

Spotify has announced that for the first time its podcast service has overtaken Apple Podcasts in U.S. listenership. Speaking on the company’s Q3 2021 earnings call, the company cited Edison Research and internal tracking to proclaim Spotify the No. 1 podcast platform in the nation, surpassing Apple in monthly listeners. While the company didn’t break-out numbers for its podcast listeners, it said monthly active users for Spotify overall were up 19 percent year-over-year, totaling 381 million for the quarter. Spotify Premium subscriptions also increased 19 percent, to 172 million, up from 165 million in 2020. Continue reading Strong Q3 Sees Spotify Gain Slim Lead Over Apple Podcasts

Swedish audio streaming service Spotify is now allowing all U.S.-based podcasters to use Anchor, its podcast creation and distribution platform, to sell subscriptions for exclusive episodes available via a private RSS feed and within the Spotify app. The company is increasing its pricing options and enabling podcasters to download email addresses of paying subscribers who opt in. Spotify will not take a revenue cut until 2023, when it will begin to take 5 percent. It still does not offer a “subscribe” button, meaning listeners have to go to an external website to sign up. Continue reading Spotify Opens Podcast Subscription Service to U.S. Creators

Spotify Technology saw its advertising revenue more than double during the quarter ending June 30, but its audio streaming service added fewer total users than expected. Spotify chief executive Daniel Ek noted that, “while I’m disappointed that our [user] growth was softer in the last half of Q1 and the first half of Q2, the good news is that we’ve seen that trend line reverse, and all the leading indicators I’m seeing show that we are back on track.” At the end of the quarter, Spotify had 365 million monthly active users, a 22 percent bump year-over-year. Continue reading Spotify Increases Its Ad Revenue While User Growth Is ‘Soft’

WarnerMedia’s CNN is slated to launch a new subscription-based streaming service, CNN+, early next year. The service, which will co-exist with CNN’s current TV networks, will feature eight to 12 hours of live programming per day. WarnerMedia News and Sports chair Jeff Zucker, who is also president of CNN Worldwide, noted that, “CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service” in Q1 2022. Continue reading CNN Plans to Offer Sub-Based Streaming Service Next Year

On June 21, Facebook’s Live Audio Rooms became available to “public figures and select Facebook Groups” in the United States. The company also released its first batch of podcasts to U.S. listeners, including “The Joe Budden Podcast;” “Carefully Reckless,” with Jess Hilarious from the Black Effect Podcast Network and iHeartRadio; “LadyGang,” with Keltie Knight, Becca Tobin and Jac Vanek, from PodcastOne; and Nicaila Matthews Okome’s “Side Hustle Pro.” People can listen to some podcasts on their Facebook Pages or News Feed. Continue reading Facebook Goes Live with Audio Rooms, Announces Podcasts

Music streaming service Spotify launched its live audio app, Greenroom, for iOS and Android. Built on Locker Room — the app focused on sports content created by Betty Labs and acquired by Spotify in March — the Greenroom app is similar to Clubhouse in that it allows users to host live conversations about music, sports and other topics. Branded with Spotify colors and a new logo, Greenroom features native recordings, which can be distributed as podcasts. Although users can sign in with Spotify credentials, it is not required to use the app. Continue reading Spotify Introduces Live Audio App and Plans Its Creator Fund

Rotten Tomatoes has been synonymous with movie scores since it was cooked up by three UC Berkeley undergrads in 1998. The site aggregates reviews from professional critics and provides a “Tomatometer” that averages out the reviews with a Fresh rating when 60 percent or more are positive or Rotten if it goes below that threshold. It also provides an audience score, based on what Rotten Tomatoes users think. Now, the company is debuting an ad-supported OTT service called the Rotten Tomatoes Channel, currently on Roku, to offer nonstop content and a lifestyle brand. Continue reading Rotten Tomatoes to Debut Channel on Roku, Peacock, Xumo