According to a new study from measurement firm Nielsen, the lack of brand loyalty among 18- to 34-year-olds is reflected in their consumption of digital services such as communication apps and streaming music. Perhaps not surprisingly, Nielsen found that the demographic consumes a great deal of digital media but tends to use multiple services across categories, rather than focus on one service for a specific segment. For example, while only 39 percent of consumers over 35 use two or more apps to stream music, almost 60 percent of millennials will commonly do so on a regular basis. Continue reading Millennials Regularly Use Variety of Apps for Digital Services

Spotify has inked an agreement to promote podcasts in its app and on bus ads, in exchange for the hosts of those podcasts publicizing Spotify on social media and during their shows. “Reply All,” “Pod Save America” and “The Bill Simmons Podcast,” which cover a range of topics from sports to politics, are the three podcasts that have signed on. With this agreement, Spotify is experimenting with putting resources into programming other than music. Apple currently is the leader in podcast subscriptions. Continue reading Spotify Turns to Podcasts to Expand Content, Boost Ad Sales

According to Nielsen, on-demand audio streams — including music, podcasts and spoken word recordings — reached a new milestone for the U.S. market when the figure reached 7.5 billion during the week ending March 9. In its latest mid-year report, the measurement firm indicates that 184 billion on-demand audio streams this year mark a significant 62.4 percent increase over the same period last year. In addition, there has been more than 284 billion on-demand audio and video streams combined this year, a 36.4 percent jump over the same period in 2016. Continue reading Nielsen Reports Major Jump in On-Demand Audio Streaming

Facebook’s Live Audio, a complement to its Facebook Live video streaming, launched with a handful of publishers and authors testing out the ability to deliver news radio, podcasts and other audio-based services. BBC World Service, British talk radio LBC, publisher HarperCollins, and authors Adam Grant and Britt Bennett are the first to use the service, followed next year, says Facebook, by more “publishers and people.” Broadcasters have a limit of four hours, which will allow a wide range of content. Continue reading Facebook Debuts Live Audio with HarperCollins, BBC, Others

Starbucks launched “Upstanders,” an original multi-platform 10-episode series that tells “stories of compassion, citizenship and civility” through video, podcasts, and text. The content will be distributed in the company’s in-store digital network, online and via its mobile app. Starbucks chairman/chief executive Howard Schultz wrote and produced the series with Starbucks executive producer Rajiv Chandrasekaran, who left his post as senior editor at The Washington Post to establish the production company in Seattle. Continue reading Starbucks Unveils ‘Upstanders’ Original Video, Podcast Series

The NPD Group reports that Bluetooth headphones represented 54 percent of sales for the first half of 2016, marking the first time that Bluetooth headphones have surpassed sales of wired headphones in the U.S. “Bluetooth headphones saw a 42 percent year-over-year increase in dollar sales for the six-month period, while the overall headphones category saw a 7 percent increase,” notes Twice. The average sales price dropped 5 percent from the same period last year. The top brands for the period included Beats, LG, Bose, Jaybird and Skullcandy. Continue reading Jump in Bluetooth Headphone Sales, Beat Wired for First Time

Publishers have gravitated to sponsored content — stories, videos and podcasts that mimic journalistic content — to cope with rapidly changing online advertising. The Atlantic, Slate and The New York Times are among the publications that count sponsored content as a significant portion of their revenue. Companies such as Vice and BuzzFeed have created businesses centered on focused content. But the definition of sponsored content is shifting as viewers move from news sites towards Facebook and other social media platforms. Continue reading How Sponsored Content Transforms as It Moves to Facebook

Some podcasts are experimenting with paid subscriptions rather than advertising as the way to generate revenue. Swedish-based podcast app and ad network Acast unveiled a service, Acast+, to enable that, taking a share of the revenue for letting podcast creators set their own prices and sell content directly to listeners without ads. Although current podcasts use the platform to hawk exclusive bonus content, Acast’s plan is to entice social media stars and celebrities to create new podcasts for their fans. Continue reading Podcast Companies Try Out Subscription Model to Replace Ads

Napster co-founder Sean Parker has relaunched a product that first debuted in 2012 and was almost an immediate flop. Airtime is now an app, for Android and iOS, that lets users gather in a “room” to chat, text and watch YouTube and Vimeo videos together or listen to songs and podcasts from Spotify and SoundCloud. Parker, also an early investor in Facebook, says he created — and now recreated — Airtime to offer an alternative to the “certain loneliness” of the “fast superficial interactions” that form the basis of Facebook. Continue reading Sean Parker’s Airtime Returns as an App for Virtual Viewing

During an investor day in New York on Tuesday, CBS chairman and CEO Les Moonves unveiled the network’s five-year business plan, which intends to ramp up business online and overseas, and cash in on retransmission fees in order to increase overall revenue by $3.75 billion. To help achieve its goal, the company plans to reach 8 million subscribers for its OTT services — CBS All Access and Showtime streaming — and add another 4 million subs for its skinny bundle packages. Sources also indicate that CBS has expressed interest in adding Starz to its cable portfolio. Continue reading CBS Five-Year Plan Looks to Expand OTT and Skinny Bundles

AT&T wants to become the leading mobile provider for today’s “connected generation.” The carrier announced it is partnering with Fullscreen to launch AT&T Hello Lab, a yearlong initiative to give 10 online influencers support to create new entertainment content — including podcasts, video series, meet-ups and albums — with a focus on mobile and social media. AT&T has already signed YouTube star Grace Helbig, travel duo Damon and Jo, Instagram comedian Brandon Armstrong, Snapchat star Shaun McBride, magician Collins Key and musicians Us The Duo. Continue reading AT&T and Fullscreen Tap Social Influencers for New Initiative

Amazon is recruiting comedians, radio producers, engineers, marketers and lawyers for almost 100 positions in the company’s growing Audible division. Audible currently offers more than 250,000 audiobooks and plays, but the new hires suggest that Amazon is investing in more original programming. Prominent comedians like Maria Bamford and Jonathan Katz, as well as producers from NPR, WNYC and the radio show “Fresh Air,” have already joined the Audible team. Continue reading Amazon Expands Its Audible Programming to Include Podcasts

Spotify is acquiring Soundwave and Cord Project, two small startups founded in the last few years and known for their design abilities. Soundwave is a social tool for finding, sharing, and talking about music, and Cord Project is an audio-first messaging app for Android, iOS, and the Apple Watch, with a tap-and-talk voice messaging system. Although Cord might seem to be a puzzling fit for Spotify, its founders Thomas Gayno and Jeff Baxter have launched other companies that focus around providing “an audio experience.” Continue reading Spotify, Apple Focus on New Ways to Experience, Create Music

Podcasts have some unique challenges in attracting new listeners, since there is no universal method for sharing audio files on social media and distribution has been mainly limited to the Apple Podcasts app. However, podcasts like “Serial” are trying to change that by producing more multimedia content to make it easier to share on a wider variety of social media and spread the word about the show. Other brands, like Google Play and Pandora, are jumping into podcast distribution with new apps and products. Continue reading Podcast Experiments with Sharing Related Multimedia Content

Pandora Media and Sony/ATV announced a multiyear licensing deal yesterday that brings the companies together to provide better rates for artists while allowing Pandora to “benefit from greater rate certainty” that could also help “add new flexibility to the company’s product offering over time.” The direct licensing deal arrives as the music industry prepares for potential changes regarding federal regulation of songwriting rights. Sony/ATV is the world’s biggest music publisher with songwriting rights to thousands of artists, including the Beatles and Taylor Swift. Continue reading Pandora and Sony/ATV No Longer Opponents in Streaming Wars