Google launched a pilot for Hands Free, a mobile wallet application that allows a buyer to use her phone for purchases without taking it out of her purse. The pilot, conducted in the southern San Francisco Bay area, is available in a few stores and designated McDonald’s and Papa John’s locations. The cashier’s system can detect the user’s phone; to close the transaction, the user asks to pay with Google and gives her initials to the cashier. The cashier can also detect if the user is the same person in the Google profile. Continue reading Google Launches Pilot Program for Hands-Free Mobile Wallet

Starbucks is introducing a new app for iPhones that allows customers to order and pay without having to visit the checkout counter. The beta service launched this week in Portland, Oregon. Starbucks plans to follow up by launching “Mobile Order & Pay” city-by-city throughout 2015, and introducing an Android version. The massive reach of a company like Starbucks places it in a position to successfully link mobile devices to in-store retail, an issue Silicon Valley has been trying to address for years. Continue reading Starbucks Order & Pay Service Links Mobile to In-Store Retail