Sega Corp. has agreed to pay about $776 million for Rovio Entertainment, the Finland-based maker of the “Angry Birds” game franchise. The move aims to help Sega establish a presence in mobile gaming while launching Rovio IP in the PC and console markets. The tender offer — equivalent to about $10.15 per share — was issued from Sega’s wholly-owned UK subsidiary Sega Europe Ltd. and parent company Sega Sammy Holdings. Sega, based in Japan, has as part of its mid-term plan earmarked $1.8 billion for expanding its global presence and “exploring new ecosystems” through 2026. Continue reading Sega to Purchase ‘Angry Birds’ Maker Rovio for $776 Million

Niantic, the mobile games company famous for the “Pokémon GO” augmented reality venture has yet to duplicate the success of that 2016 mega-hit. “Harry Potter: Wizards Unite” and “Pikmin Bloom” fell short, and last June Niantic laid off nearly 90 people, about 8 percent of its staff. The company, which was incubated by Google, has a lot riding on “NBA All-World,” its latest bid for AR virality on Android and iOS. The game releases globally this week. The concept is brand-to-boots: hoop enthusiasts are invited to play one-on-one or enjoy team time with their NBA favorites. Continue reading NBA Collaboration with Niantic Could Be AR Game Changer

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Continue reading Apple realityOS Headset Reportedly on Deck for 2023 Release

New York-based Take-Two Interactive has agreed to buy social game developer Zynga in a deal valued at $12.7 billion in cash and stock. The move is seen as a bid by the company behind “Grand Theft Auto” and “NBA 2K” to boost its mobile portfolio with Zynga assets like “Words With Friends” and “FarmVille.” Take-Two described the acquisition as a “clear path to bring Take-Two’s console/PC games to mobile,” a category the company’s CEO Strauss Zelnick said on an investor call this week holds “tremendous untapped potential,” citing “Zynga’s leading development, publishing, and live operations teams.” Continue reading Take-Two to Purchase Mobile Gamer Zynga for $12.7 Billion

Niantic, the San Francisco tech firm best known for publishing the wildly successful mobile AR app “Pokémon Go,” is opening a version of its platform to the world with the release of the Lightship augmented reality developer kit, designed to enable AR experiences for “the real-world metaverse.” Niantic CEO John Hanke, who led Google’s geospatial division through the transformation of Google Maps and Google Earth, says Lightship will incorporate a “visual positioning system” that interoperates with glasses to place objects in the real world. In March, Hanke teased an image of Niantic-branded glasses created by Qualcomm. Continue reading Niantic Releases Lightship Tools for a ‘Real-World’ Metaverse

App Annie predicted that mobile game and app spending will have grown 25 percent to $112 billion in 2020. Director of market insights Amir Ghodrati added that the company will likely revise these numbers upwards at the end of December. Both iOS and Android showed record-breaking growth, with 65 percent of spending going to the former and almost 30 percent to the latter. Apple iOS and Google mobile app and game downloads are expected to reach 130 billion in 2020, up 10 percent from 2019. Continue reading App Annie Reports Growth in Mobile Game and App Spending

Niantic, the company that successfully created augmented reality experiences of Pokémon, Harry Potter and other intellectual properties, revealed its plans to offer its own consumer AR platform, with hardware, software and support for third-party developers. The Niantic Planet-Scale AR Alliance is a coalition of cell phone partners, including Deutsche Telekom, EE, Globe, Orange, SK Telecom, SoftBank Telus and Verizon that will distribute “exclusive 5G-ready AR content,” publicly demonstrating 5G consumer AR experiences. Continue reading Niantic Gathers Telecom Dream Team to Advance AR Content

Punchdrunk, the British theater company that produced “Sleep No More,” and Niantic, developer of popular mobile games “Pokémon Go” and “Harry Potter: Wizards Unite,” are teaming up to collaborate on several projects. In “Sleep No More” — an immersive but not interactive show — audience members walked through rooms at their own pace, with actors performing hour-long loops. Punchdrunk already produced a virtual reality project for Samsung Gear VR and a mobile game with Silverpoint. The two companies haven’t released details on their first project. Continue reading Niantic and Punchdrunk Partner to Develop New AR Projects

Rather than bringing people together in a park, Niantic‘s Pokémon GO Fest 2020 will enable gamers from around the world to join virtually from July 25 to July 26. Niantic chief executive John Hanke referenced COVID-19 when he explained his company wants to support players during the lockdown. “We want to bring the fun, and we want to make a safe adventure for people, as we have in the past year after year,” he said. He added that Niantic supports Black Lives Matter and wants to be a force for good for users and their communities. Continue reading Niantic Creates Virtual Format for Two-Day Pokémon GO Fest

Niantic, the developer of “Pokémon Go,” raised $470 million to evolve the mobile game into a full-featured augmented reality platform. The company, valued at $4 billion, will rely on “Pokémon Go” players to build its 3D data collection by sharing videos of real-world PokéStop and Gym locations. By crowdsourcing such assets, Niantic plans to build 3D maps with “a better understanding of the depth and the complexities of the real world.” The 3D data collection will debut in June to “Pokémon Go” players ranked above Level 40. Continue reading Niantic to Build 3D World Map via Data Collected From Users

Niantic has acquired 6D.ai, an augmented reality company that is building a 3D map of the world via smartphone cameras. According to Niantic chief executive John Hanke, the resulting dynamic 3D world map will enable developers to create planet-scale AR experiences. On the company blog, he stated that, “this means we’re even closer to an AR platform that will unlock the ability for any developer to make content for current and future AR hardware.” Founded in 2017, 6D.ai was spun out of Oxford University’s Active Vision Lab. Continue reading Niantic Acquires 6D.ai with Plans for Large-Scale AR Projects

Niantic, developer of “Pokémon Go,” is capping a profitable 2019 for the augmented reality game by improving its competitive battle system. The first step is the introduction of Pokémon Go Battle League, which adds a new structure to the Trainer Battle System enabling players to compete against one another from around the globe. Pokémon Go Battle League is slowly debuting around the world. In additional gaming news, Sensor Tower notes that Nintendo’s mobile games have earned $1 billion in revenue, starting with “Super Mario Run” in 2016. Continue reading Pokémon Go Battle League: Niantic Ramps Up Global Play

Mobile games and home entertainment were big in 2019. Sensor Tower reported that Android and iOS mobile game players spent about $61.7 billion in 2019, up 12.8 percent from 2018’s $54.7 billion total. Mobile gaming also represented 74 percent of mobile spending for 2019. That year, home entertainment grew 8.4 percent to $25.2 billion, a record-breaking number. According to DEG: The Digital Entertainment Group, the greatest areas of growth were digital, subscription streaming, and digital movie sales and rentals. Continue reading Mobile Games, Home Entertainment Strong Earners in 2019

Industry experts have recently been tantalizing consumers with the super-fast speed and zero latency of 5G networks. But to achieve the kind of coverage they depict will require as many as 20 access points per square kilometer — an expensive proposition. Consumers will have to get used to the idea that 5G will roll out, but not in an evenly distributed manner. Autonomous vehicles, Internet-assisted surgery, factory automation and virtual reality are some of the first sectors that will see the impact of 5G networks. Continue reading How 5G Will Impact Transportation, Surgery, Factories, VR