Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies

In advance of the U.S. presidential election, Twitter will temporarily change some of its basic features as well as the site’s look on October 20. Users will get a timeout before they can retweet a post from another account and if a user tries to share content flagged as false, a notice will warn them that Twitter designated the content as inaccurate. Twitter will also “add a label” to any claims of election victory until it is called by election authorities. Twitter hasn’t accepted political advertisements for a year. Continue reading Twitter Makes Changes to Help Curb Election Disinformation

As the 2020 U.S. presidential election looms, social media platforms are launching strategies to combat false claims and misinformation. Internet companies anticipate a tsunami of this type of content in the lead-up to the election. Google, for example, said it would block some autocomplete search suggestions in an effort to combat misinformation, and Twitter said it would more aggressively label or remove tweets that undermine confidence in the election or promote disputed information. Twitter and Facebook plan to ban new political ads the week leading up to the election. Facebook, meanwhile, is also working to prevent climate misinformation. Continue reading Social Media Platforms Prep for Flood of False Election Info

Facebook debuted a feature, first to a small group, to allow U.S. users to opt out of seeing political, electoral and social issue ads in Facebook and Instagram feeds. After months of refusing to take action on these ads, even those with lies, chief executive Mark Zuckerberg admitted that, “everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content.” Facebook also announced its intent to register 4 million new voters in the next few months.

Continue reading New Facebook Feature Provides Option to Avoid Political Ads

Facebook published a white paper outlining how it would like lawmakers to regulate the Internet, including a new model for platforms’ legal liability and a “new type of regulator” to oversee the rules governing harmful content. The white paper appeared at the same time chief executive Mark Zuckerberg wrote an op-ed published in The Financial Times and went to Brussels for meetings with European Commission executive vice president/competition commissioner Margrethe Vestager and other senior EU officials. Continue reading Facebook White Paper Reveals Ideas For Internet Regulation

Facebook has made adjustments to its policy on digital political advertising after reports emerged that 2020 presidential candidates are paying Instagram influencers. It will now require candidates buying branded content to register as political advertisers. FTC commissioner Rohit Chopra stated that a 2017 policy requiring influencers and marketers to reveal any “material connection” to advertisers is under review, adding that, “we may need new rules for tech platforms and for companies that pay influencers to promote products.” Continue reading Facebook Creates Changes to Its Rules on Paid Political Ads

Twitter revealed that, in Q4, revenue rose 11 percent to $1.01 billion, the first time that quarterly revenue topped the billion-dollar mark, and surpassing the $992 million projected by Wall Street analysts. The company stated that income was $118.8 million, with costs rising 22 percent from a year earlier. Its operating income, a closely watched number, was $153 million, down from $207 million the previous year and lower than the $161 million predicted by analysts surveyed by FactSet. Shares rose about 15 percent. Continue reading Shares Rise as Twitter’s Revenue Passes $1B for First Time

Facebook’s Oversight Board, comprised of people from outside the company, will determine if specific user posts violate its rules. But the company just divulged that it expects the board to “come to a case decision, and for Facebook to have acted on that decision, in approximately 90 days,” a lengthy period of time that makes it unlikely the board will be able to block misinformation from spreading virally. The board may play a role, however, in changing the company’s policy on paid political ads. Continue reading Facebook Reveals More Details About Its Oversight Board

Google is tweaking its policies in advance of the 2020 presidential election. The company has decided to restrict just how minutely political advertisers can target an online audience. While advertisers will still be able to target ads based on age, gender, location and content of the websites that users visited, they will no longer be able to target audiences based on public voter records or political affiliations described as “left-leaning,” “right-leaning” or “independent.” Meanwhile, social giant Facebook is considering a similar move. Continue reading Google Reconsiders Micro-Targeted Ads Ahead of Election

Facebook chief executive Mark Zuckerberg predicted a “tough year” ahead with the lead-up to the 2020 presidential elections, but the company showed strong Q3 earnings. FactSet said Facebook enjoyed $17.7 billion in total sales and $6.1 billion profit, exceeding Wall Street expectations. In after hours trading, shares rose 5 percent, having already risen more than 43 percent to date. Facebook also agreed to pay U.K.’s privacy regulator a £500,000 ($643,000) fine for its role in the Cambridge Analytica scandal. Continue reading Facebook Has Strong Q3, Settles Cambridge Analytica Suit

As the 2020 U.S. presidential election nears, government officials met in Silicon Valley with Facebook, Google, Microsoft and Twitter to discuss how to prevent the foreign interference that took place during the 2016 election. The companies’ security teams and representatives from the FBI, Office of the Director of National Intelligence and the Department of Homeland Security attended the daylong meeting at Facebook’s headquarters. The group talked about detecting potential threats and methods of strategic collaboration. Continue reading Tech Firms, U.S. Officials Strategize 2020 Election Security

Facebook is unveiling new tools to prevent the spread of fake news and misinformation, including making more information available about political ads on its platform. The tools will first debut in India next month and then to the European Union in March. Facebook is also tweaking its moderation, announcing plans for an outside group or board to review its content decisions, giving it authority to reverse internal content decisions. The board will be comprised of 40 members worldwide chosen by Facebook. Continue reading Facebook Unveils Tools to Prevent the Spread of Fake News

The New Yorker posted a profile of Facebook founder/chief executive Mark Zuckerberg on its website, a week ahead of its September 17 print publication. The article, by New Yorker staff writer Evan Osnos asks if Facebook will “break democracy.” The profile describes Zuckerberg as someone who makes a distinction between feeling an emotion and acting on it through his business. He also states his opposition to government regulations, stressing that breaking Facebook into smaller companies would be a huge mistake. Continue reading Inside The New Yorker Profile on Facebook’s Mark Zuckerberg

Microsoft is calling for regulation of facial recognition technology, with president Bradford Smith writing a blog post detailing its potential misuse, and comparing it to medicine and cars, both of which are highly regulated. He urged Congress to act, saying that, “government needs to play an important role in regulating facial recognition technology,” and that, “a world with vigorous regulation of products that are useful but potentially troubling is better than a world devoid of legal standards.” Continue reading Microsoft Calls On Congress to Regulate Facial Recognition

Facebook and Twitter will increase scrutiny of the searchable archives of ads running on their sites, to stop fake news in the months leading up to the midterm elections. Twitter is debuting an Ads Transparency Center to open public view of a database of all ads on its platform, having already established the requirement that anyone running a campaign go through a verification process. Facebook, which also has a database of political ads, now plans to make it easier to find background details on all its platforms. Continue reading Facebook, Twitter Plan to Minimize Disinformation, Bad Ads