A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

This week, Twitter released TweetDeck 2.0 and announced that as of August it will be available only to those who pay for a Twitter Blue subscription. Since competing products like Hootsuite and Buffer also charge for use, TweetDeck may entice those customers who find it a valuable tool to Twitter’s premium tier. Twitter owner Elon Musk has been paywalling various functions as he seeks to generate revenue to help meet hefty interest payments, estimated at $300 million every three months, from his highly publicized October 2022 acquisition. The third payment is due late this month. Continue reading New TweetDeck Will Be Exclusive to Twitter Blue Subscribers

Netflix is expanding its paid sharing program to Canada, New Zealand, Portugal and Spain. The program, which was tested last year in several Latin American markets, is the company’s attempt to crackdown on the unauthorized password sharing that deprives the company of what one analyst estimates is billions of dollars per year. Where the program is live, subscribers can pay to add non-household members to their account at the rate of an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain. Continue reading Netflix Password Sharing Plan Added in Four Global Markets

Facing backlash against his executive leadership, Twitter’s new owner and CEO, billionaire Elon Musk, conducted an informal 12-hour poll over the weekend asking users of the popular social media platform whether he should keep his new position. “Should I step down as head of Twitter?” the controversial executive asked. “I will abide by the results of this poll.” After more than 17.5 million responses, the results indicate that a majority of users believe Musk should step down from his post (57.5 percent voted in the affirmative). As of press time, it remains unclear what action Musk may take in light of the poll results. Continue reading Twitter Users Vote in Favor of Musk Stepping Down as CEO

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

Google has acquired mobile startup Polar, to bring the founder Luke Wroblewski and his team to Google+. Polar developed online polling technology for clients such as HBO, TechCrunch and USA Today to poll their users on mobile websites and apps. At Google, the new hires are expected to work on optimizing Google’s struggling social network for the mobile platform. Wroblewski is a prominent mobile designer and author of the book, “Mobile First.” Continue reading Google Acquires Mobile Startup Polar to Reinvigorate Google+

Although online streaming is not threatening to overtake traditional television viewing yet, it is gaining momentum. A recent Harris Poll found that 85 percent of Americans say they usually watch programs on a television via live feed, recorded or on demand. The number of Americans that most often stream shows is up three percent from 2012, at 23 percent. The poll also found that a quarter of Americans said they watch more streaming television now than they did a year ago. Continue reading Harris Poll: Popularity of Streaming Increases with TV Viewers

In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

Continue reading Forrester Sees Growth in Use of Big Data Despite Confusion

A new study from Accenture found that as our finances move to new digital platforms, younger generations place more trust in Internet and retail brands than they do with traditional banks. The study found that individuals between the ages of 18 and 34 would consider doing their banking entirely online while also getting their financial services from non-traditional providers. Topping the list, 46 percent of respondents in this age group said they would be likely to bank with PayPal. Continue reading Study: Younger Consumers Interested in Branchless Banking

According to a new survey from Harris Interactive, a significant number of consumers are being more careful with online activities in the year since Edward Snowden revealed information about NSA phone and Internet surveillance. Among the poll’s findings, Harris learned that 33 percent of those 18 to 34 said they were doing less online shopping, 29 percent of people in the same age group said they had reduced online banking activity, and 24 percent of overall respondents explained they were “less inclined to use email.”

Continue reading Poll Suggests Consumers More Cautious Online Post Snowden

Cartoon Network plans to launch a “micro-network” later this year that will feature 15-second content bites that only play through a smartphone app. The purpose of these videos, polls, games and trivia is to deliver device-specific content. Unlike the current Watch Cartoon Network app, which requires a cable subscription, Cartoon Network Anything will be accessible to everyone. The short form content will be updated regularly to match consumers’ reduced attention span common during smartphone use. Continue reading Cartoon Network Anything App to Experiment with Micro-Content

A common discussion about wearable technology is whether consumers will actually want to wear products like Google Glass. A survey among consumers commissioned by technology writer Jessica Lessin indicates that more people believe they might be more likely to own Apple’s smartwatch than they would Google Glass. A large number of respondents, however, also indicated they didn’t think they were likely to own either. Continue reading Survey Suggests Consumers Prefer Smartwatches Over Glass

Sony and Microsoft, the gaming industry’s two leading console makers, are preparing to go head-to-head this holiday season with new game consoles that also serve as media entertainment hubs. According to a Reuters/Ipsos poll, more American shoppers are leaning toward purchasing Sony’s PlayStation 4 over Microsoft’s Xbox One. In response to their interest in dedicated game devices, 26 percent of respondents indicated they are likely to purchase the new PS4, while 15 percent chose the Xbox One. Continue reading Sony and Microsoft Target Gamers and More with New Consoles

Apple’s newest version of its mobile operating system, iOS 7, was released on Wednesday, and is a significant design upgrade since the iPhone was first introduced in 2007. Its release comes as Pew Research Center’s Internet & American Life Project reports that more Americans are using their mobile phones to go online. Mobile devices are rapidly becoming an integral part of American’s lives as an increasing number go online to access information and services more frequently. Continue reading Apple Releases iOS 7, Pew Says More Americans Going Mobile

According to a new Gallup poll, in which Americans were asked what they consider to be their main source of news about domestic and global events, 55 percent indicated television is their primary resource, while 21 percent said they mainly use the Internet. Nine percent said newspapers or other print publications, followed by radio at 6 percent. This poll marks the first time Gallup has measured Americans’ media habits with this open-ended question. Continue reading Television Remains Primary News Source for Many Americans