Meta Platforms is globally releasing a major update for WhatsApp called Communities, which doubles the number of group chat members to 1,024, and adds video (and voice) for up to 32. Designed for schools, clubs, churches, the workplace and other organizations, Communities features include support for sub-groups, admin controls and in-chat polls. “We’re aiming to raise the bar for how organizations communicate with a level of privacy and security not found anywhere else,” the company said of the upgrade, stressing end-to-end encryption. In fact, Communities are not publicly discoverable, requiring an invitation. Continue reading WhatsApp Debuts Communities with End-to-End Encryption

Subscribers to the premium Twitter Blue will soon be able to test an edit feature, according to Twitter, which says a tweet edit button has for years been its most-requested UI update. Speculation that the feature would be added has run rampant since Elon Musk, a vocal proponent, announced his significant investment in the company. Following news that Musk will join its board, Twitter revealed that it has been working on such a feature since last year and testing will begin in the coming months. However, the feature is somewhat controversial. Continue reading Twitter Will Begin Testing a Controversial Edit Button Feature

Twitter enthusiast Elon Musk revealed he is also a Twitter investor, surprising Wall Street as well as the communications industry with news that he now owns 9 percent of the company’s stock, making him its largest shareholder. As of March 14, his stake stood at 73.5 million shares, valued at $2.9 billion. The revelation sent Twitter stock up 27 percent on Monday, the company’s largest one-day gain on record. The Tesla chief has more than 80 million Twitter followers. The disclosure indicates Musk owns more Twitter shares than the Vanguard Group and company co-founder Jack Dorsey. Continue reading Tesla CEO Elon Musk Becomes Biggest Twitter Shareholder

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

To better combat online trolls who have recently been waging campaigns to affect audience ratings for certain movies, Fandango-owned Rotten Tomatoes is making a significant change to its review submission model. Since the influential website relies upon credible ratings, “review bombing” that adversely impacts audience ratings is seen as a major issue. In order to minimize such a potential flood of negative reviews, users will no longer be permitted to post any audience reviews until the film in question appears in theaters. Continue reading Rotten Tomatoes Adjusts Its Review Model to Combat Trolls

Facebook announced that its Facebook Watch video platform is rolling out worldwide starting today. The VOD platform, designed for episodic content and a potential competitor to YouTube, initially launched in the U.S. one year ago. In what should be good news to content creators and publishers, Facebook is also making its Ad Breaks program for monetizing video content available in Australia, Ireland, New Zealand and the United Kingdom, with plans to launch in 21 other countries in September. Continue reading Facebook Extends Watch Video Platform to a Global Audience

Facebook struck a deal with Utah-based Vidpresso to acquire its technology and absorb its seven-person team, without actually buying the company. Vidpresso’s website says that the new partnership will help put its tools in the hands of creators. Founded in 2012 to “make video more like HTML,” Vidpresso allows publishers to incorporate interactive graphics and superimposed captions to encourage viewers to respond to polls or ask questions. BuzzFeed, Nasdaq, NBC, TED, Turner Sports and Univision are among its customers. Continue reading Facebook in Pursuit of Interactive Video With Vidspresso Deal

Facebook has decided to take a page from the book of HQ Trivia, an app hosted by “quiz daddy” and comedian Scott Rogowsky that focuses on live-streamed multiple choice questions and other gimmicks. The Silicon Valley company launched tools aimed at Facebook Live content creators that will let users interact with shows rather than simply passively viewing them. The new Interactive Show Experiences will let publishers and content developers add polls, multiple choice options, cash prizes and player eliminations to their videos. Continue reading Facebook Launches New Toolset for Live Interactive Games

After more than a decade of limiting tweets to 140 characters, Twitter announced yesterday that the limit has been doubled in most countries. The new 280-character limit has been testing since September in hopes that it would increase engagement. “In addition to more tweeting, people who had more room to tweet received more engagement (likes, retweets, @mentions), got more followers, and spent more time on Twitter,” the company explained in a blog post. Twitter considered expanding character limits in the past, but retreated due to negative response from its community. Continue reading Twitter Doubles the Longstanding Character Limit for Tweets

Now out of beta, Amazon launched a new social feature in the U.S. yesterday that is designed to return social activity surrounding products back to the Amazon site while hopefully improving product discovery for its users. Similar to the approach of Instagram’s shoppable photos, Amazon Spark allows users to post images, new ideas and related posts regarding products they find interesting. To foster social interaction, other users can respond with their own comments and “smiles” — Amazon’s take on “favorite” and “like” buttons. Continue reading Amazon Spark: New Social Feed of Product Images, Stories

Amazon’s game-themed streaming site Twitch is launching a Twitter competitor called Pulse — “a place where streamers can post and engage with all of their followers and the greater Twitch community right from the Twitch front page,” according to the platform’s blog. “It’s an always-on way to share clips, stream highlights, schedules, photos, and more so followers are more informed, engaged, and connected.” This will help broadcasters promote news streams and share content with those who missed earlier streams. “If Twitter were ever going to be disrupted,” writes Casey Newton for The Verge, “this is exactly what I’d imagine it would look like at the beginning.” Continue reading Twitch Introduces its Twitter Competitor Designed for Gamers

Turner’s Cartoon Network launched an app last week that features 10- to 15-second clips of the cable channel’s animated shows. “Cartoon Network Anything” is targeting boys 6- to 11-years old, many of whom are shifting towards mobile media consumption. Cartoon Network designed the app to drive young viewers back to the TV with promotions for on-air properties in between the 15-second clips, games, polls, quizzes, trivia, and puzzles. The free app is available for iOS and Android. Continue reading Micro-Content: Cartoon Network Unveils Mobile App for Kids