The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Continue reading IAB and MRC Join Forces to Develop AR Advertising Guidelines

Spotify is rolling out its new Confidence software development product in private beta. Based on its learnings from more than 10 years of experience experimenting at scale, the company says Confidence aims to make it simple for teams to set up, run and analyze their own user tests so they can quickly perfect and productize ideas. “Whether it’s automatically coordinating simultaneous A/B tests or orchestrating the rollout of an AI recommendation system across mobile, desktop, and web, the platform we built scales experimentation best practices and capabilities,” Spotify explains, adding that it plans to make the technology available soon to all companies. Continue reading Spotify’s Confidence Development Platform Is in Private Beta

As it seeks to build-out a metaverse, online game platform and game creation system Roblox is courting brands as well as older users (54 percent of the platform’s daily active users are said to be age 12 and below). The popular gaming platform is adding facial capture for users and offering advertisers digital billboards and links to branded destinations. Roblox has been trying to divide its users by age, and added authentication for those 13 and above last September for access to more adult content. As part of the content diversification critical to both initiatives, Roblox is increasing its Game Fund to $35 million. Continue reading Roblox Targets Advertisers, Diverse Users with New Features

Meta Platforms is reportedly ceasing production of consumer version of its Portal video calling device, but will continue manufacturing the Meta Portal (formerly Facebook Portal) — which can connect up to 50 participants — for business use, according to recent reports. The company is also said to be cutting back on Reality Labs investments, reportedly shelving plans to release the augmented reality glasses developed under the codename Project Nazare, expected to come to market in 2024, and is skipping ahead to a more advanced, second generation version. Continue reading Meta Shifts Focus and Investments as It Looks to Cut Costs

With COVID-19 continuing to drive the popularity of video chatting, Facebook is doubling down with new iterations of its Portal devices that includes the battery-powered Portal Go and a new Portal+ along with the announcement of Portal for Business, a service that will make it possible for small and mid-size businesses to purchase, deploy and remotely manage Portal devices for employees. Facebook’s Portal devices, which debuted in 2018, compete with Amazon’s Echo Show and Google’s Nest Hub products for the home. The recommitment indicates Facebook believes video calling is here to stay. Continue reading Facebook Unveils New Video Devices and Portal for Business

Apple, Facebook, Microsoft and Twitter were among the first U.S. companies to send their employees home as the coronavirus spread. Now, as they reopen their campuses, they are also allowing some of employees to continue to work from home. If that policy becomes widespread, it will be a major change from the college-like corporate campuses the companies built to encourage creativity and spontaneous interactions. Working from home will be its own perk and allow companies to broaden their search for workers. Continue reading Tech Firms Consider Remote Work Options After Coronavirus

Facebook is introducing three Portal models, starting at $129, a more competitive price than previous models. Two offer a smart display with screen, camera and microphone, and the third can turn a TV into a venue for video chat. The first Portal offered AI-enabled tracking that kept all the participants in the frame and could follow a single person. The AI has been upgraded to provide more accuracy. Although the company “paused” human review of audio, it will resume the practice for some Portal audio. Continue reading Facebook Announces Three New AI-Powered Portal Devices

Facebook is adding its name to Instagram and WhatsApp as part of a decision to unify its apps by branding them with the parent company’s name. The Facebook moniker will be visible on marketing and within the apps. Some Facebook employees purportedly oppose the move. The rebranding will bring the two popular apps in line with the naming conventions of Oculus, Portal and Workplace. The move to rebrand the two apps was first discovered in March, but at the time Facebook said it was just “testing the change” on a handful of users. Continue reading Some Execs Oppose Rebranding of Popular Facebook Apps

Humans learn from experience to not “do dumb things,” and Facebook chief AI scientist Yann LeCun is trying to create a version of that for robots, saying that systems that learn “models of the world” are our best shot at advancing artificial intelligence. Unlike a rewards/demerits-based reinforcement learning, Facebook’s tack is to instill curiosity, by giving the robot freedom to try new things. With New York University, Facebook also dramatically reduced the number of tries to teach a robotic arm to grasp an object. Continue reading Facebook Turns to Robots to Advance Artificial Intelligence

With an emphasis on privacy, Facebook made a series of compelling announcements at its annual F8 developer conference this week. Chief executive Mark Zuckerberg detailed six core principles that will be embedded across the company’s services: private interactions, improved data encryption, interoperability, general safety, reducing permanence and secure data storage. The principles arrive following a difficult period for the social giant, as it continues to face criticism regarding privacy-related scandals while contending with increased scrutiny from global regulators. Continue reading Facebook Pushes Core Principles at Developer Conference

Social giant Facebook confirmed a report that it is working on developing its own voice assistant. Originally, two former Facebook employees described the plans to CNBC, which broke the news. The company has been developing its own voice assistant since early 2018 in its augmented reality/virtual reality group based in Redmond, Washington. Facebook Assistant and AR/VR director Ira Snyder leads a team that has been “contacting vendors in the smart speaker supply chain,” according to sources. Continue reading Two Facebook Groups Are Developing New Voice Assistant

Just last week, Facebook announced its two new Portal video chat devices featuring 12-megapixel cameras with HD video and AI-powered software. New information suggests that the social giant is also readying a camera-equipped device codenamed “Ripley,” designed to work with your TV for video calling in addition to entertainment services including Facebook Watch. According to an insider with direct knowledge of the project, Ripley — which will use the same core tech as Portal — is likely to be announced by the spring of 2019. Continue reading Facebook Reportedly Building a TV Cam for Streaming Video

Facebook debuted Portal and Portal Plus, two video-calling devices, which sport a 12-megapixel camera with HD video and AI-empowered software — all in the service of video chatting. The AI is used to allow the camera to follow users. Portal and Portal Plus also include Amazon Alexa to play music or check the weather. Portal, with a 10-inch screen, is priced at $199, and Portal Plus, with a 15-inch screen that can be rotated, goes for $349. The devices will debut during the holiday season on a standalone website. Continue reading Facebook Unveils Video-Calling Devices Portal, Portal Plus

Director J.J. Abrams, who most recently helmed “Star Wars: The Force Awakens,” plans to add video games to the portfolio of his production company Bad Robot. Formed in partnership with Chinese company Tencent Holdings, and a minority stake from investor Warner Bros. Interactive, Bad Robot Games will be headed by Dave Baronoff and Tim Keenan. Baronoff worked on the Bad Robot game adaptation of “Cloverfield” and Keenan, who will serve as creative director, is the creator of “Duskers” and “A Virus Named Tom.” Continue reading J.J. Abrams Teams With Tencent to Form Bad Robot Games

By no later than July 2018, Facebook plans to introduce two smart speakers with 15-inch touchscreens. Code-named Aloha and Fiona, the two smart speakers, say sources, are aimed to let family and friends stay in touch with video chat and other social features. With the launch, Facebook joins Amazon, Alibaba, Apple, Google and Microsoft, all of which have debuted smart speakers into the global marketplace. According to Canalys, smart speaker sales are on track to double to over 50 million units in 2018. Continue reading Facebook to Enter the Smart Speaker Market With Two Devices