Netflix launched its Post Technology Alliance logo program last week, with plans to certify post-production products and systems from manufacturers and vendors that meet the streaming service’s technical and content delivery specs. “The Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, Netflix director of post partnerships and integrations, noting that certified vendors are “committed to better interoperability and faster innovation cycles.” Adobe, Avid, Blackmagic Design, Canon, Panasonic, RED Digital Cinema and Sony are among those with products already certified. Continue reading Netflix’s New Logo Program Will Certify Post Production Tools

Blackmagic Design’s release of DaVinci Resolve 15 adds Fusion, a visual effects tool often used in Hollywood films, to its professional-level color correction and audio editor. The full studio release of Resolve 15 is $300, but another, stripped down version that still includes the most important features is free. This compares to Adobe Creative Cloud, which costs more than $50 per month. DaVinci Resolve 15 is platform agnostic, running on macOS, Windows 10 and Linux, and offers four modules in one app. Continue reading Blackmagic Design Debuts DaVinci Resolve 15 with VFX Tools

Insta360 debuted the Insta360 Pro 2, a professional VR camera whose six lenses capture every angle of a scene and produce 8K-per-eye 3D 360-degree video. The company, which first introduced a VR camera in 2017, explains that the Insta360 Pro 2 features FlowState stabilization, long-range live monitoring, the ability to deliver 8K VR regardless of the playback device, and simpler post production via a partnership with Adobe. Shooting modes include 8K 3D at 30 fps, 8K monoscopic at 60 fps, 6K 3D at 60 fps, and 4K 3D at 120 fps. Continue reading Insta360 Introduces its Pro VR Camera With 8K-per-Eye Video

At SIGGRAPH 2018, Nvidia debuted its new Turing architecture featuring ray tracing, a kind of rendering, for professional and consumer graphics cards. Considered the Holy Grail by many industry pros, ray tracing works by modeling light in real time as it intersects with objects. Ray tracing is ideal for creating photorealistic lighting and VFX. Up until now, ray tracing has not been possible to do because it requires an immense amount of expensive computing power, but Nvidia’s professional Turing card costs $10,000. Continue reading Nvidia Ray-Tracing Technology a Quantum Leap in Rendering

The Motion Picture Association of America (MPAA) completed its first update of Content Security Best Practices since the Trusted Partner Network (TPN) debuted in April in a joint venture with the Content Delivery and Security Association (CDSA). The TPN is intended to standardize and improve the quality of assessors and reduce the waste of duplicative audits. Current and future vendor assessments will be based on the MPAA Best Practices, built into the TPN platform to create its Common Controls. Continue reading MPAA Debuts First Update of Content Security Best Practices

Nvidia unveiled new Turing architecture during a keynote at SIGGRAPH 2018 as well as three new Quadro RTx workstation graphics cards aimed at professionals. Nvidia dubs the Turing architecture as its “greatest leap since the invention of the CUDA GPU in 2006.” The RTx chips are the first to use the company’s ray tracing rendering method, which results in more realistic imagery. Also at SIGGRAPH, Porsche showed off car designs accomplished with Epic Games’ Unreal engine and Nvidia’s RTx chips. Continue reading Nvidia Quadro RTx Chips Offer AI and Real-Time Ray Tracing

Adobe Systems, now focused on a strategy to make its popular software compatible across multiple devices, plans to introduce a full version of its popular Photoshop app for Apple’s iPad, said sources. The app, which will likely be introduced at the company’s October creative conference, is also intended to drive new subscriptions. The new Adobe app for iPad will be released widely in 2019, although engineering could still change the dates. Adobe switched its business model to a software subscription model in 2012. Continue reading Adobe Updates Creative Cloud with Photoshop App for iPad

Google researchers have created a machine learning system that adds color to black & white videos, and can also choose which specific objects, people and pets receive the color treatment. The technology is based on what’s called a convolutional neural network, which is architecturally suited for object tracking and video stabilization. Meanwhile, Nvidia has debuted an algorithm that slows down video, without the jitters, after it’s been captured, by using a neural network to create “in between” frames required for smooth motion. Continue reading Google, Nvidia Train Neural Networks to Post-Process Video

Panavision made its Cine Gear Expo debut of the Millennium DXL2 8K camera, 8K workflow improvements, a customized optics system for specific use with drones and gimbals, four new large-format lenses and a technology demonstration of a major advance in filter technology. The new products, said Panavision chief executive Kim Snyder, are intended to evolve the ecosystem surrounding the Millennium DXL2. “We’re building a bridge between products and processes,” said senior vice president of innovation Michael Cioni. Continue reading Panavision: Lenses for Drones, New Filter Tech, 8K Workflow

For those interested in the latest in digital storage for media and entertainment, the 2018 Creative Storage Conference is scheduled for June 7th at the DoubleTree Hotel in Culver City, California. Coughlin Associates is conducting a survey of digital storage requirements and practices for M&E professionals with results to be presented at the event. M&E professionals who complete the online survey and indicate their contact information at the end of the survey will receive a free full pass to the Creative Storage Conference. Coughlin Associates is also offering a $100 discount off full conference registration. Continue reading Creative Storage Conference Comes to Culver City Next Month

Tools powered by artificial intelligence and machine learning can also be used in animation and visual effects. Nvidia senior solutions architect Rick Grandy noted that the benefit of such tools is that artists don’t have to replicate their own work. That includes deep learning used for realistic character motion created in real-time via game engines and AI, as well as a phase-functioned neural network for character control, whereby the network can be trained by motion capture or animation. Continue reading NAB 2018: Artificial Intelligence Tools for Animation and VFX

As part of the Next-Generation Media Technologies education track at the upcoming NAB Show in Las Vegas, a half-day conference produced by Rochelle Winters will examine the latest trends in Machine Intelligence and Content Creation (Tuesday, April 10, 9:00 am – 12:00 pm). The program will examine how studios, creative service companies and filmmakers are using machine learning, deep learning and artificial intelligence to help produce content. Leading technologists, production execs and content creators will share the latest research and case studies involving machine intelligence. Continue reading NAB Program to Look at Machine Intelligence, Content Creation

As part of the Next-Generation Media Technologies education track at the upcoming NAB Show in Las Vegas, a half-day conference produced by Rochelle Winters will examine the latest trends in Machine Intelligence and Content Creation (Tuesday, April 10, 9:00 am – 12:00 pm). The program will examine how studios, creative service companies and filmmakers are using machine learning, deep learning and artificial intelligence to help produce content. Leading technologists, production execs and content creators will share the latest research and case studies involving machine intelligence. Continue reading NAB Program to Look at Machine Intelligence, Content Creation

Palo Alto-based startup Arraiy is developing methods for automating part of the often-tedious process of producing visual effects for movies, TV shows and video games. “Filmmakers can do this stuff, but they have to do it by hand,” said CTO Gary Bradski, who has worked with tech companies such as Intel and Magic Leap. The Arraiy team, led by Bradski and CEO Ethan Rublee, “are building computer algorithms that can learn design tasks by analyzing years of work by movie effects houses,” reports The New York Times. “That includes systems that learn to ‘rotoscope’ raw camera footage, carefully separating people and objects from their backgrounds so that they can be dropped onto new backgrounds.” Continue reading Startup Using AI to Help Create Effects for Movies, TV, Games

With the Academy Color Encoding System (ACES), filmmakers have been assured that the color decisions on set are carried through production and post, all the way to archives. But there’s a missing piece: the TV sets, mobile phones and other devices that display what consumers use to watch it. During a panel at the HPA Tech Retreat, led by the International Cinematographers Guild advanced production technology specialist Michael Chambliss, several industry figures discussed how to make sure that consumers see the images as intended. Continue reading HPA 2018: Efforts to Ensure That TVs Display Creative Intent