Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

The Hollywood Post Alliance’s Tech Retreat began its first full day of programming Tuesday morning, marking the 20th consecutive year of the event. Held at the Hyatt Regency in Indian Wells, CA, the event is a combination tech symposium and trade show, which brings together professionals working in various aspects of motion picture and television post-production to discuss emerging trends and technologies. Tuesday’s program featured a daylong session: “The New Normal is Anything But — How Digital Technology from Creation to Consumption Impacts Everything.” Continue reading HPA Tech Retreat Gets Underway This Week in Palm Springs

As 4K moves into the mainstream, TV and movie producers face daunting new workflows with trepidation. At an HPA Tech Retreat panel yesterday, Sony Pictures Television SVP of Technical Operations Phil Squyres — who has post–produced several 4K TV shows — has encouraging news. “It was actually simpler than we thought it would be,” he said. “Sony had made an effort beforehand to create working relationships with third party vendors, especially dailies vendors. When we went into production, there were a few glitches, but they were readily solved.” Continue reading Sony’s Squyres Talks 4K TV Production at HPA Tech Retreat

Is post production dead… or has it just fled to the cloud? That question was posed by HPA President Leon Silverman who moderated a panel on the future of post production at the HPA Tech Retreat yesterday. Post production facilities coping with complicated metadata and new delivery platforms are moving services to the cloud, and panelists from companies including Sony, Premiere Digital, Paramount, Light Iron and others described how they are incorporating cloud services. Continue reading HPA Panel Addresses Post Production’s Move to the Cloud

Despite Twitter’s limited growth over the past few quarters, the social messaging service continues to experience second screen popularity with television viewers. Facebook is attempting to tap into this market as well, but has been battling the perception that its users generally post before or after a broadcast, rather than during it. However, U.K.-based social analytics agency SecondSync released a study that suggests 60 percent of Facebook interactions about TV programs occur during the broadcasts. Continue reading Second Screen: The Battle Between Tweets and Facebook Posts

A new trend in social apps has arrived, allowing users to post anonymously, giving them a feeling of freedom without consequences for their actions on the Web. New messaging apps Whisper and Secret, for example, offer a way to share anonymous posts about anything. Popular apps such as Snapchat, Telegram and Frankly revolve around messages that self-destruct after they are read. These anonymous approaches may pose a significant threat to other social platforms such as Facebook and Twitter. Continue reading Whisper and Secret: New Messaging Apps Offer Users Anonymity

Carolyn Giardina of The Hollywood Reporter forwarded us news that Industrial Light & Magic, the visual effects division of Lucasfilm, has major expansion plans including a new facility in central London, just outside of Soho, and a move for the Vancouver team to a larger space that will allow the group to double from 100 to 200 employees. Lucasfilm also recently opened an ILM facility in Singapore. The VFX arm is a wholly-owned subsidiary of The Walt Disney Company. Continue reading ILM Has Plans to Open New Visual Effects Facility in London

The growing flood of news delivered via the Internet has created a dilemma for readers: how to efficiently sift through the never-ending treadmill of information. Facebook’s new Paper app and the newly updated media-reading app Flipboard are both trying to leverage the effectiveness of a traditional newspaper teamed with the convenient functionality of a smartphone app. According to one review, Paper helps provide a broad view of the news, while Flipboard is easier to personalize. Continue reading News Apps Review: Comparing Facebook Paper with Flipboard

Social media platform Facebook celebrated its 10th anniversary this week. Pew Research Center reports that 57 percent of American adults and 73 percent of teens 12-17 currently use Facebook, with adult use on the rise. According to Pew, 64 percent of adult users visit the site daily, up from 51 percent in 2010. And while teens’ relationship with Facebook may be complicated and evolving, Pew notes that younger users are not abandoning the site, as some reports have recently suggested. Continue reading Facebook Turns 10 This Week: Pew Releases Survey Results

As expected, Ultra HD was a hot topic at the 2014 International CES, with plenty of support as well as debate. While some have asserted that UHD is inevitable at this point, others have suggested that success will be reliant upon the right combination of multiple factors including 4K set penetration, an efficient delivery infrastructure and the availability of content. Industry leaders addressed these topics and more during compelling panel discussions in Las Vegas. Continue reading UHD: Execs Debate Production, Distribution, Adoption at CES

Technicolor demonstrated a high dynamic range (HDR) imaging technology at CES this week that intends to improve the consumer viewing experience. The company has plans to propose its imaging tech to the Moving Picture Experts Group in hopes of including it in the HEVC compression scheme for streaming 4K content. Technicolor is also demonstrating developments targeting the Internet of Things, in addition to connected cars and Ultra HD delivery. Continue reading Technicolor Demos New High Dynamic Range Imaging System

The advent of 4K TVs presents much the same conundrum that HD did when it arrived: fabulous new display technology but very little content. One solution is to upscale HD and 2K content to 4K, but the result isn’t always ideal. “Generally, any form of scaling creates an adverse effect on the image, even though the 4K display is better,” said Graham Loveridge, Pixelworks SVP of strategic marketing and business development. “That’s because the pixels are being stretched. You’re creating a ramp rather than a sharp transition.” Continue reading Pixelworks Enables Content Owners to Upscale HD/2K to 4K

In anticipation of the upcoming 2014 International CES, January 6-10, the ETC@USC will have a team of more than a dozen writers, reporters and support staff onsite in Las Vegas to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to ETC member companies, and to the entertainment industry as a whole. ETCentric will publish articles, updates via social media, and video content throughout the show. Continue reading CES 2014: ETC Coverage Begins with Preview Series, Key Trends

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

“Discover, shop, and express your style” is the slogan for Polyvore, an online global community that has created over 80 million collage-like “sets,” designed to give everyone a voice in shaping trends and influencing purchases. While it may not be a household name yet, the social network drives disproportionate amounts of social revenue. At 20 percent, it drives more social traffic than Pinterest (15 percent) and four times that of Twitter (5 percent). Continue reading Polyvore Drives More Social Traffic Than Pinterest and Twitter