A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

The 66th Primetime Emmy Awards will air tonight on NBC, this year with a few social media twists. Actor Aaron Paul, nominated again for his role in “Breaking Bad,” is thanking his fans with another Hollywood scavenger hunt. He recently posted a photo on Instagram promising signed scripts, posters and more. Facebook is providing an oversized tablet designed to let celebs answer questions from fans during the festivities. And Google has posted TV filming locations that you can check out on Street View. Continue reading More Social Interaction Surrounding This Year’s Emmy Awards

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Starting April 26, “Iron Man 3” will be shown in 4DX (fourth dimension effects) at a theater in Nagoya, located in central Japan. The theater is operated by Korona World chain, which plans to screen 12 titles per year using the new format. 4DX can include tilting seats, blowing wind, odor effects, strobe lights and equipment built into the ceiling that can drop bubbles onto the audiences. A ticket will cost $13 for 3D and $10 for 2D. Continue reading Fourth Dimension Effects: Iron Man 3 to Be Shown in 4DX