In the wake of Microsoft’s phenomenal success with Bing Chat powered by OpenAI, Google is restyling its search platform to be conversationally driven using artificial intelligence. It also plans to add more social media posts and short videos to its search results, a significant shift from the “10 blue links” of website results that have traditionally served as the Google Search template. At its Google I/O developer conference today, Google is expected to showcase new AI features that it will incorporate into search as part of a new project code-named “Magi.” Continue reading Google to Restyle Search with a More ‘Snackable’ AI Touch

Google unveiled new search features during its “Live from Paris” event via a YouTube stream. The emphasis was on multisearch, which will go live globally to mobile platforms in more than 70 languages where Google Lens is used, according to the company. Introduced last year, the multisearch feature looks through images and text, driven by an AI technology the company has developed called MUM, for Multitask Unified Model. There were no new announcements regarding Bard, Google’s new conversational AI search tool, although media outlets reported that Bard responded incorrectly in a Twitter promo the same day. Continue reading Google Touts Search Plans During Its ‘Live from Paris’ Event

Google is the latest tech giant to be swayed by the influence of TikTok and Instagram as it reimagines a more visual, discovery-centric type of search. That was major media’s takeaway from the third annual Google Search On event, which continued the trend of trying to find more intuitive ways to search, namely visually and vocally, by snapping a photo or asking your phone a question. Thanks to advances in artificial intelligence, the Alphabet company says it is “going far beyond the search box to create search experiences that work more like our minds.” Continue reading Google Search Reinvention Focuses on Visuals and Discovery

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

Google revealed its work on a new AI-enabled Internet search tool dubbed MUM (Multitask Unified Model), which can “read” the nuances globally of human language. The company says that users will be able to find information more readily and be able to ask abstract questions. MUM is not yet publicly available but Google independently used it for a COVID-19 related project. Vice president of search Pandu Nayak and a colleague designed an “experience” that gave in-depth information on vaccines when users searched for them. Continue reading Google AI-Enabled MUM Aims to Reinvent, Empower Search