Pandora is starting a new advertising service that would allow political organizations and candidates to target the majority of the Internet radio service’s listeners based on their likely voting preferences. Pandora is doing this by comparing election results with subscribers’ ZIP Codes and musical preferences. Then Pandora is labeling subscribers’ political preferences based on their musical taste, and if an artist is more popular in a largely Republican or Democratic area. Continue reading Pandora Aims to Build Ad Revenue Based on Voting Patterns

Netflix has been experimenting with new methods of artificial intelligence to improve its products. The streaming service has plans to begin using deep learning models, and while it has yet to specify what exactly it will be improving, the service is likely to use the tech for enhancing its movie recommendations feature. Other companies have also begun putting deep learning into practice in order to train their systems to better recognize text and images, as well as their meanings. Continue reading Netflix Will Use Deep Learning to Improve Recommendations

In a few years’ time, apps will become one of the most popular tools among consumers around the world for computing. Research group Gartner predicts that by 2017, mobile apps will be downloaded more than 268 billion times and that each individual user will provide data to more than 100 apps daily. This usage is estimated to generate about $77 billion in global revenue. And by 2015, cognizant computing will be key to enabling smart home functions. Continue reading Gartner Predicts Future of Mobile Apps, Cognizant Computing

Having an efficient supply chain used to be enough for retailers to be successful (think Walmart). And with the advent of advanced analytics, it became possible for companies to suggest products or to provide add-ons (think Amazon). However, these techniques may become obsolete, as 3D printing and robotic manufacturing take over centralized production. It is not likely that a single company will capitalize on this, for we are now entering the ascendancy of design. Continue reading 3D Printing: Mass Market Retail May Be in Serious Trouble