AMC is switching to tiered ticketing, with premium seats costing more. Sightline at AMC will provide seating priced according to the view of the movie screen, with sections designated Value Sightline, Standard Sightline and Preferred Sightline. AMC chief marketing officer and EVP Eliot Hamlisch said Sightline’s “experienced-based pricing” puts movie ticket sales more in line with the way seats are priced at other entertainment venues, such as those featuring music and sports. Sightline at AMC has launched in select markets and the company expects it to expand to additional AMC and AMC DINE-IN locations through 2023. Continue reading AMC Introduces Movie Ticket Prices Based on Seat Location