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MPAA Updates its Anti-Piracy Guidelines for Movie Theaters

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November 19, 2013

The Motion Picture Association of America offers theater employees a $500 reward for catching moviegoers illegally recording films on the big screen. The Association recently updated its anti-piracy guidelines, which outline tips for spotting illegal recording activity. The new guidelines urge theaters to enforce a strict zero-tolerance policy regarding any video, audio, or photographic documentation that may lead to piracy. Continue reading MPAA Updates its Anti-Piracy Guidelines for Movie Theaters

Social TV: Facebook Partnering with Entertainment Industry

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November 4, 2013

Facebook is working toward greater interactivity between its users and the entertainment industry with television program partnerships. Using popular TV shows, celebrities and related hashtags to encourage even more communication and sharing among users, Faceboook can deliver detailed analytics to its partners about who is watching and what they’re saying on the social media site. TV networks are turning to Facebook to generate social activity and promote their content. Continue reading Social TV: Facebook Partnering with Entertainment Industry

Broadcasters Turn to Additional Screens to Launch New Shows

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September 12, 2013

With fall TV premieres just around the corner, networks including ABC, NBC and Fox are offering pilots and new content through outlets such as Hulu, iTunes, Amazon and cable and satellite provided VOD, often prior to the scheduled television broadcasts. Hulu, for example, is already offering episodes of “The Mindy Project,” “Ironside,” “The Goldbergs,” “Trophy Wife” and “Welcome to the Family.” Some shows will also be available on network websites and those of affiliated stations. Continue reading Broadcasters Turn to Additional Screens to Launch New Shows

NAB 2013: Cloud-Based Production with Adobe Anywhere

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April 5, 2013

First announced at last year’s NAB, cloud-based production service Adobe Anywhere is scheduled to launch in May and will be on display at next week’s NAB (booth SL3910) in Las Vegas. The toolset enables collaboration for creative professionals using Adobe Premiere, After Effects and logging tool Prelude. It uses Adobe’s Mercury streaming engine, a server that streams relevant video frames and scales quality based on available bandwidth. Continue reading NAB 2013: Cloud-Based Production with Adobe Anywhere

Adobe Announces Acquisition of IRIDAS Film and Video Technology

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September 13, 2011
  • Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
  • The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
  • “The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
  • According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
  • Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.

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