Aiming to increase its subscriber base, HBO Max is launching a lower priced, ad-supported tier in the first week of June. The new tier is priced at $9.99 a month versus the ad-free tier at $14.99 a month. Subscribers to the lower priced tier will not have access to Warner Bros. features that debut simultaneously in theaters and on the higher-priced tier. WarnerMedia revealed that the ad-supported version will serve “limited commercials,” and allow advertisers to reach viewers in a way they cannot on linear TV. The company is also planning steps toward global expansion. Continue reading WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

T-Mobile US is aiming to lure cord-cutters with a new TV service that costs as little as $10 per month. Next week, the No. 2 mobile carrier will offer three tiers of service: TVision Vibe, a bundle without sports channels for $10 per month; TVision Live, with local broadcast channels, sports channels and news brands such as CNN; and TVision Channels, a bundle with premium cable options like Showtime and Starz. T-Mobile customers will be able to access the service this Sunday, followed by Sprint customers later in November. Continue reading T-Mobile to Debut Pay TV Service Starting at $10 Per Month

According to sources, Apple is developing a new digital video service that will provide original content and third-party subscription services to owners of its devices. Content owned by Apple will be free to device owners, who will also be able to sign up for services from the likes of HBO and Starz. On current iPhones, iPads and Apple TVs, users can find a pre-installed TV app, say sources who also note the app will debut in early 2019. The company has already said it is spending $1 billion on PG-rated content this year. Continue reading Apple Pursues Plan to Offer Free Content to Device Owners

According to a new Cowen & Co. survey of U.S. consumers, subscription-video service Netflix is now the top choice for watching entertainment content on TV. In response to the question, “Which platforms do you use most often to view video content on TV?” — 27 percent of the 2,500 respondents said they prefer Netflix, while 20 percent opt for basic cable, 18 percent for broadcast television, and 11 percent for YouTube. Meanwhile, Netflix is reportedly testing a new Ultra tier that would allow simultaneous streaming of Ultra HD video and audio across four devices. Continue reading Netflix Now Tops Broadcast, Cable, YouTube for TV Viewing

According to The Diffusion Group (TDG), Amazon is now responsible for 55 percent of a la carte direct-to-consumer video subs. Amazon Channels is “the company’s platform for reselling subscription services like HBO and Showtime,” explains Variety. TDG’s new research indicates that “53 percent of all consumers who don’t get HBO through their pay TV provider are purchasing it via Amazon Channels,” notes the article, adding that “72 percent of Showtime subscribers get the network’s direct-to-consumer offering via Amazon Channels, and 70 percent of Starz a la carte subscribers receive it from Amazon.” Continue reading Amazon Channels Making a Splash in Subscription Video Sales

Epix is scheduled to roll out support for 4K Ultra HD video on its apps this year. The cable network is also exploring the creation of a direct-to-consumer subscription service. “Direct-to-consumer is very important,” Epix VP and GM Monty Sahran told Variety. “We will be in that space.” While he didn’t specify a launch date or pricing, he confirmed the network’s plans. “It’s on our roadmap and we are working towards it,” he explained. Epix would join a growing field of such offerings from premium networks; HBO, Showtime and Starz currently offer their own standalone streaming services. Continue reading Epix to Offer 4K Support, Explores New Subscription Service

Amazon and Netflix have joined major studios including Disney and Warner Bros. in suing Dragon Box, claiming that the company’s $350 streaming device makes it easy for consumers to access illegal streams of TV shows and movies. The lawsuit alleges that some of the titles, such as Disney’s “Coco,” are still in theaters. Variety reports: “Dragon Box has advertised the product as a means to avoid paying for authorized subscription services, the complaint alleges, quoting marketing material that encourages users to ‘Get rid of your premium channels … [and] Stop paying for Netflix and Hulu.’” Continue reading Studios Take on Dragon Box in Latest Streaming Piracy Battle

CBS has launched the anticipated bundle of its CBS All Access and Showtime streaming services. Available initially to current subscribers, sign-up for the skinny bundle is accessible via cbs.com or showtime.com. “CBS All Access today goes for $5.99 per month, or $9.99 per month if you want to ditch the ads,” reports TechCrunch. “Showtime’s over-the-top option is $10.99 per month. The new, combined pricing is $14.99 per month for both services, or $18.99 per month if you want the CBS All Access commercial-free plan.” CBS and Showtime are available for subscribers across Web, mobile apps, and TV platforms. Continue reading CBS Debuts its Combined Showtime and All Access Package

Twitch, the live streaming video and gaming site purchased by Amazon for $1 billion almost three years ago, is thinking about streaming original programming, says its chief operating officer Kevin Lin. But unlike all other new platforms streaming original content, Twitch is looking for its users to have input on the programs as they are written and produced. Twitch already lets its users comment on the videos in real time and Lin believes these comments can help guide a scripted show as it evolves from episode one onward. Continue reading Amazon’s Twitch Weighs Original Programs With Interactivity

In its latest pay TV proposal, Apple wants to offer a premium bundle that combines HBO, Showtime and Starz, three channels it already sells individually (sources say Apple does not yet have a deal with any of the networks for a package deal). The bundle would be different than a traditional subscription level offered by a conventional pay TV operator, since Apple could offer its proposed premium bundle as a “standalone product, delivered via its iOS devices and its Apple TV set-top box,” reports Recode. “Sony, AT&T and Dish all sell Web TV packages, and Google and Hulu have announced plans to sell their own.” Continue reading Apple Pursues Premium Bundle to Sell HBO, Showtime, Starz

During a conference call yesterday with analysts detailing HBO’s strong 2016 earnings, Time Warner CEO Jeff Bewkes announced that the cable network’s standalone streaming service HBO Now, which launched in April 2015, has officially surpassed the 2 million domestic subscriber mark. “Wall Street has been keenly attuned to the pace of subscriber growth for HBO Now as a bellwether of how major media giants will evolve their businesses in the digital era,” reports Variety. The service is vital to Time Warner since “HBO is in the midst of carriage renewal deals with major MVPDs, including the two largest cable operators, Comcast and Charter Communications.” Time Warner is also looking to merge with AT&T, parent of DirecTV. Continue reading HBO Now Service Has More Than 2 Million Subscribers in U.S.

Prime video members can access premium cable content from HBO and Cinemax now that Amazon has introduced the channels to its add-on packs in Amazon Channels, which now features more than 70 add-ons available to subscribers willing to pay more each month. “HBO is an additional $14.99 per month, and Cinemax is $9.99 monthly, with both offering 30-day free trials,” notes TechCrunch (HBO’s standalone HBO Now also runs $15/month). “The HBO add-on provides access to HBO’s current hits and past hit shows and limited series, as well as their current licensed movies, and news shows. Likewise Cinemax provides access to their original shows, as well as movies.” Continue reading Amazon Expands its A La Carte Offerings with HBO, Cinemax

Apple is halving the amount it charges streaming services to sell video on its App Store, in response to widespread discontent among content partners. Earlier, Apple tried unsuccessfully to create its own live TV service, but instead released an app that relies on programs from streaming services including HBO, Hulu and Showtime. Apple is now cutting its share from 30 percent to 15 percent. Some non-video apps will also dip to 15 percent after the customer has been a subscriber for a year. Continue reading Apple Cuts Fees Charged to Streaming Services in App Store

In partnership with Lionsgate and Starz, Vimeo has opened a TV storefront in the model of iTunes, meaning viewers can purchase shows rather than stream them. Available series include “Orange Is the New Black,” “Casual,” “The Royals,” “Mad Men,” and “Weeds” as well as the entire Lionsgate catalog, which adds “Nurse Jackie,” “Boss,” “Blue Mountain State,” and “Manhattan.” Vimeo has been focused on improving its video-on-demand business, including buying VHX, a video distribution platform, and making its own original content. Continue reading Vimeo Refreshes Creator Pages and Launches New TV Store

Following Sony’s recent announcement that the company’s PlayStation Vue streaming service would offer HBO and Cinemax, both premium cable channels are now available as standalones for $15 per month or as part of a new bundle. In addition, the HBO Now app launched yesterday on PS3 and PS4 consoles. According to The Verge, “the new Ultra bundle will include all of Vue’s current offerings, including HBO and Showtime, for $64.99 per month in most locations, and $74.99 per month in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, and Miami. PlayStation says Vue is the first streaming service to offer live programming from HBO and Cinemax without a bundle subscription.” Continue reading Sony PS Vue Offers HBO, Cinemax as Standalones or Bundle