According to Amazon, product orders made during its second annual Prime Day surpassed last year’s sales by more than 60 percent worldwide (50 percent in the U.S.), while third-party vendors experiencing a 30 percent surge. Amazon says it tripled sales of its own devices in the U.S.; the Fire TV stick was the most popular Amazon device sold during Tuesday’s event. Prime Day debuted last year to commemorate the company’s 20th anniversary and encourage consumers to sign up for its Prime membership service, which offers perks such as two-day shipping and access to Prime Video and Prime Music. Continue reading Prime Day Experiences Sales Surge, Big Day for Fire TV Stick

According to e-commerce giant Amazon, yesterday’s Prime Day sales from third-party merchants were up 30 percent over last year’s event, driven by international demand. The statement was made at 3:00 pm Eastern Time during the company’s day-long promotion designed to attract more subscribers for its $99-per-year Amazon Prime membership. Once the total numbers are in, Amazon anticipates “a record day for small businesses and sellers.” Last year’s event was criticized after deals ran out too early. “The company this year offered more deals and deeper inventory,” reports Bloomberg. “It relied on thousands of third-party merchants who sell goods on Amazon and give the company a cut of each sale to boost the number of deals.” Continue reading Amazon’s Prime Day Sales Surge 30 Percent Over Last Year

Amazon reports that Prime Day sales exceeded those on Black Friday 2014, the biggest Black Friday to date. Although many consumers mocked Prime Day online and in tweets, the sales event succeeded at drawing in more new members to the Amazon Prime subscription service that day than any other day in Amazon history, prompting Amazon to declare Prime Day an annual event. Walmart, which held its own online sales event to compete with Amazon, also declared a day of record-breaking online traffic and sales. Continue reading Amazon Declares Prime Day Success in Sales, New Members