When CES 2020 opens on January 7th in Las Vegas, I expect experiences — of which ‘entertainment’ is one option — will be center stage. We will be watching for repositioning of products and services as experiences, as well as for new ideas for experiences themselves. To state the obvious, for mixed reality and immersive experiences to work well, the user experience (UX) should be intuitive and match user expectations. Companies are working to achieve this by dealing in their own individual ways with the convergence of multisensory, multiplatform, immersive media technology and language (VR, AR, MR, XR); AI; 5G; IoT; robotics and autonomous things; and blockchain. Gartner describes this as a shift from technology-literate people to people-literate technology. Continue reading CES: Expectations for the Immersive Experience Landscape

Apple chief executive Tim Cook is bullish on augmented reality, believing that the nascent sector can be as game changing as smartphones were ten years ago. Sources say that Apple is following through by building a team of hardware and software experts, with the idea of dominating augmented reality as it comes to the fore. The same sources report that Apple’s AR team, run by former Dolby Laboratories executive Mike Rockwell, includes engineers that worked on Oculus and HoloLens headsets as well as top Hollywood VFX experts. Continue reading Apple Makes Major Play in Augmented Reality, First for iPhone

Insiders report that Apple is working on a pair of wireless digital glasses that would connect to iPhones and possibly use augmented reality. “While still in an exploration phase,” reports Bloomberg, “Apple has talked about its glasses project with potential suppliers” and “the company has ordered small quantities of near-eye displays from one supplier for testing.” According to those familiar with the concept, Apple isn’t ready for mass production and, if it moves forward with the eyewear, we shouldn’t expect to see a product until 2018. Chief exec Tim Cook, under pressure to make up for waning iPhone sales, has expressed interest in AR following the success of “Pokémon Go.” Continue reading Apple Considers AR Tech for Wireless Digital Glasses Project

Google’s Project Tango is developing 3D smartphones and tablets that can not only render locations and objects, but can also be used to record 3D images and videos. Mantis Vision’s technology, which will be used in the Google Project Tango devices, creates a depth map of a scene so that users can view an image from different perspectives and add different backgrounds and other 3D visual effects. Other electronics companies are investing in the Mantis technology as well. Continue reading Google 3D Smartphones Will Run on Mantis Vision Technology

Google recently announced a new initiative dubbed “Project Tango” that plans to integrate 3D sensor technology in a series of prototype Android smartphones. The venture involves a 5-inch phone built by Google that features sensors for tracking the device’s movement while modeling the surrounding space and landscape. “This could impact future game design, virtual set construction and location scouting,” notes ETC staffer Phil Lelyveld. “It could enable crowd-sourced 3D stitching of location modeling data.” Continue reading Project Tango: Google Aims to Bring 3D Sensor Tech to Phones

Rumors are swirling that Apple is close to reaching an acquisition deal with 3D sensor technology company PrimeSense to the tune of $345 million. But if it is true, the deal has not yet gone through, and PrimeSense’s only statement on the matter is vague. If it does happen, however, Apple would potentially be able to use PrimeSense’s motion sensing technology for current or future Apple products, including wearable devices. Continue reading Apple Rumored to be Acquiring 3D Sensor Firm PrimeSense

San Francisco-based startup Occipital, creator of the 360 Panorama app and RedLaser barcode-scanning app acquired by eBay, is developing a 3D scanning accessory for iPads called the Structure Sensor. Inspired by the sensor technology of Microsoft’s Kinect, CEO Jeff Powers decided to change the direction of Occipital to develop a new scanning tool. The result is the Structure Sensor, which earned the company more than $250,000 in a single day through its Kickstarter campaign. Continue reading Turn Your iPad into a 3D Scanner with New Structure Sensor

Chipmaker Intel has acquired the gesture recognition startup Omek Interactive for close to $50 million. The Israeli startup develops software and related technology for creating gesture recognition interfaces based on information provided by 3D cameras. Omek’s gesture recognition and body tracking software is being used in devices such as TVs, set-top boxes, game consoles, tablets, PCs, smartphones, interactive signs, and medical and fitness devices. Continue reading Intel Acquires Gesture Recognition Startup Omek Interactive

PrimeSense, the company responsible for the 3D sensor inside the popular Microsoft Kinect gaming system, demonstrated new possibilities for its technology at CES. The company’s depth sensor Carmine is being put to use in a variety of applications outside of gaming, and a smaller version of the sensor may soon appear in smartphones and tablets. Continue reading PrimeSense Takes Sensor and Gesture Control to New Level