YouTube Tests Waters with Hub of FAST Streaming Channels
January 18, 2023
YouTube is embarking on tests of a new FAST channel hub. The move is the latest by the Alphabet-owned platform to expand its ambitions to become a full-service video provider. YouTube is reported by The Wall Street Journal to be in talks with entertainment firms about featuring films and TV series in a configuration not unlike that typically offered by cable (i.e., packaged) and is testing the approach with a limited number of media companies in anticipation of a potential full-on launch later this year. Deployment of a free, ad-supported TV hub would put YouTube on a path to become a go-to destination for general video in competition with entities such as Roku, Pluto TV and Tubi TV. Continue reading YouTube Tests Waters with Hub of FAST Streaming Channels