Authentic Brands Group, which owns the rights to Sports Illustrated, has selected the London-based Minute Media to continue publishing the storied magazine in print and digital editions in a deal that runs for 10 years, with an option to extend for up to 20 more years. The Minute partnership will “usher in the future of the SI brand,” announced Authentic, whose portfolio includes fashion and sports, as well as IP rights to celebrities like Marilyn Monroe, who it is leveraging into a chatbot. Minute owns sports and culture resources including athlete-driven The Players’ Tribune, the FanSided network of websites and newsletters, and sports highlights platform STN Video. Continue reading Minute Media Secures a 10-Year Future for Sports Illustrated

New estimates from eMarketer indicate that advertisers in the U.S. will spend more on digital advertising through the likes of Facebook and Google in 2019 than traditional media such as television, radio and newspapers. Advertisers are expected to spend in excess of $129 billion on digital advertising this year as compared to the more than $109 billion they will spend on traditional advertising. The shift would mark the first time in history that digital advertising would comprise more than half of the U.S. ad market. Continue reading Advertisers to Spend More on Digital Than Traditional Media

In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News

Print publishers are learning from their freshman mistakes in creating online presences. Condé Nast, for example, debuted its video hub The Scene in July 2014, but by offering content from The New Yorker, Vanity Fair, Vogue and media partners such as ABC News, ended up overwhelming viewers and diminishing traffic. The publisher successfully refocused The Scene to target 18-to-34-year old women on Facebook, and now other publishers are also focused on distributing content on Facebook, YouTube and other popular digital platforms. Continue reading Publishers Retool Strategies for Distributing Content Online

Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

In the not-so-distant future of advertising, Hollywood, armed with big data, will be able to create precision-targeted ads that will compete with today’s dominant advertisers, social networks. Today, many advertisers are finding that relying on the most popular platforms might not actually give them the reach they want for their ads. Facebook has admitted more than once that it has mistakenly inflated all kinds of ad metrics, from how much time users spend watching video clips to time spent reading articles. Continue reading Hyper-Targeted Ads of the Future to Rely on TV, Social Media

The European Union has unveiled proposed regulations designed to help protect its consumers. The goal is to create a single market out of Europe’s many regions, enabling its 500 million consumers to access the same services. But the EU proposals also create stricter demands for privacy and against copyright infringement, including reforms that would hold streaming services responsible for instituting better anti-piracy methods. From the perspective of Silicon Valley and much of Hollywood, the EU’s efforts are a form of protectionism. Continue reading EU to Propose Stricter Regulations Impacting Digital Services

Two new reports — one from the Reuters Institute for the Study of Journalism and another from the Pew Research Center — highlight how social media platforms are becoming the dominant platform for accessing and consuming news. Reuters reveals that 28 percent of 18-to-24 year olds are more likely to access social media as their main source of news than TV (24 percent), and 51 percent of those with online access also rely on social media as a news source. This trend is negatively impacting traditional business models. Continue reading Social Media Becoming Significant Platform for Today’s News

Following last week’s reports that online advertising revenue in the U.S. reached a record $59.6 billion in 2015, and that Google and Facebook claimed the largest share of the digital advertising pie, social giant Facebook announced yesterday that its ad revenue increased 57 percent in the first quarter to $5.2 billion. Notably, mobile ads represented about four-fifths of the network’s revenue. Facebook’s news countered announcements from other tech companies — including Alphabet, Apple and Twitter — all of which released disappointing first quarter figures. Continue reading Facebook Credits Mobile Ad Growth for Major Revenue Jump

John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney. Continue reading Unity Warns VR Forecasters “Wrong,” Sets Course Correction

The National Geographic Society and 21st Century Fox have formed a for-profit venture, National Geographic Partners, which includes the National Geographic Channels cable TV group and magazine, other print publications, studios, digital media, maps, children’s media, travel, licensing and e-commerce. Fox’s $725 million purchase price bumps up the National Geographic Society’s endowment to $1 billion, enabling the non-profit organization to double its investment in science, research and education. Continue reading National Geographic and Fox Partner on a New Media Venture

Condé Nast recently announced a collaboration with Amazon where the online retailer will manage the publisher’s print and digital subscriptions. The “All Access” service will be available for Vogue, Glamour, Vanity Fair, WIRED and others. Additional titles will be added later in the year. The partnership will introduce Condé Nast to new Amazon customers, where they can manage their print and digital subscriptions with their Amazon accounts. Continue reading Conde Nast and Amazon Join in Print and Digital Magazines

Recently discovered patent information suggests that Google may begin using Google Glass to track consumers’ reactions to advertisements. Glass can identify an ad and judge a person’s response by monitoring pupil dilation. This technology could help Google develop a “pay per gaze” system where advertisers get charged each time an ad is viewed through Glass. However, recent reports have indicated that personal data collected from Google Glass apps would not be sold for advertising or marketing purposes. Continue reading Google May Use Glass to Track Consumer Reactions to Ads

San Jose Mercury News offers an interesting look at the pros and cons regarding Apple’s recent push into digital publishing. The company’s new subscription model could potentially make it the “online gatekeeper” as the digital newsstand for newspaper and magazine content (similar to its current dominance in digital music), but the model has met with some resistance from the industry and mixed reviews from analysts.

On the upside, Apple’s model offers publishers instant exposure to the many Apps Store subscribers and makes subscribing a simple, proven process. Recognizing this, some publishers are already on board. The iPad-only digital newspaper The Daily from News Corp., for example, launched around the same time Apple announced its digital publishing plan — while some newspapers, including the Mercury News and the New York Times, are currently test-running the subscription model.

The proposal is a bold move by Apple, which takes a 30 percent cut for each newspaper or magazine subscriber via iTunes. And what may draw the most controversy, the model also restricts publishers from offering lower prices than what they charge through iPhone and iPad apps.

The article raises some possible negative implications, including:

1. There are concerns from European antitrust authorities, which could eventually place a target on Apple.

2. By “playing hardball” with publishers, Apple may run the risk of driving its customers to other tablet-makers.

3. Publishers may fear that Apple is putting itself between them and their new customers.