Meta Platforms is preparing for a steep economic downturn that CEO Mark Zuckerberg is trying to get in front of by cutting costs and refocusing priorities. Engineering hires will be cut by 30 percent this year, with fewer than 7,000 additions as opposed to the original target of 10,000. The pivot comes at a time when Meta is seeking to expand on several fronts. The company reportedly needs to increase by fivefold the computing power of its data centers in order to accommodate the artificial intelligence technology that will be necessary to support its new “discovery” push.  Continue reading Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

Snap Inc. is beginning the rollout of Snapchat+,  a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories

Mozilla has made Total Cookie Protection the default setting for Firefox worldwide, turning it into what the company calls “the most private and secure major browser available across Windows, Mac and Linux.” Total Cookie Protection works by “confining cookies to the sites where they were created, thus preventing tracking companies from using these cookies to track your browsing from site to site.” The feature — which Mozilla promises won’t negatively affect the browsing experience — creates a separate “cookie jar” for each website visited, limiting behavioral insights to that one site rather than letting trackers link behavior across multiple sites. Continue reading Mozilla’s Firefox Browser Defaults to Total Cookie Protection

Online privacy protections for consumers are in focus on Capitol Hill, with the Kids Online Safety Act (KOSA) getting particular attention. A coalition of more than 100 organizations, including Fairplay and the American Psychological Association are calling on senators to advance KOSA this month. Co-sponsored by senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn (R-Tennessee), the legislation would require social media platforms to conduct annual audits to identify risks to minors as well as more concrete steps like opting out of algorithmic recommendations and disabling “addictive” features.  Continue reading Online Child Safety Gains Steam at State and Federal Levels

Weak and repeated passwords are a huge vulnerability when it comes to navigating one’s digital life, and it appears 2022 is the year online companies will make a concerted effort to navigate users away from passwords altogether. At the WWDC 2022 developer conference last week, Apple announced passwordless logins across iPhones, iPads, Macs and Apple TVs. Later this year, iOS 16 and macOS Ventura users will be invited to log into apps and websites using passkeys. Once a passkey is set up for an app or site, it gets stored on the device used to activate it. Tech giants Google and Microsoft are also backing the passkey protocol. Continue reading Password Era Coming to End as Providers Support Passkeys

New Android and iPhone operating system updates for smartphones will be made available free this fall. Both Google and Apple have announced improvements to text messaging apps. Notably, Apple’s iMessage will allow iPhone users to edit or recall text messages after they’ve been sent, a much-requested feature over the years. The iPhone’s iOS 16 will also debut a redesigned lock screen. Meanwhile, Google’s Android 13 will have among its upgrades a new and improved wallet app that can store important documents like credit cards and medical records. Continue reading Android 13 and iOS 16 Bring Smartphone Upgrades This Fall

Big Tech is pulling out all the stops to prevent Congress from signing the American Innovation and Choice Online Act (AICO) into law before the midterm elections. Amazon and Alphabet have rallied forces in opposition to the antitrust measure whose principal goal is to halt “self-preferencing,” or the ability of online giants to use their market strength in one area to help boost sideline subsidiaries through preferential treatment. For instance, Alphabet using its wholly-owned search engine Google to promote its own shopping or travel products. Continue reading Big Tech Fights Antitrust Bill as Congress Moves Toward Vote

Direct-to-consumer startups that previously relied mainly on Facebook and Instagram to reach customers continue to adapt strategies more than a year after Apple’s privacy policy revisions forced massive change on the digital advertising sector. Brands that were marketing before Apple’s privacy changes took effect last year had an opportunity to build customer bases using the uniquely specific targeting opportunities once offered by social media. Newer entities, however, are struggling to get a toehold as they search for comparable tools, looking well beyond the traditional social platforms. Continue reading Direct-to-Consumer Marketers Seek Social Media Alternatives

Apple has unleashed an ad campaign to raise consumer awareness of the features it has developed to mitigate the privacy risks associated with data brokers who market users’ mobile data, selling everything from browsing history to shopping habits, contacts and location data. The 90-second spot, running this summer on broadcast and social media in 24 countries, is conveniently timed as a message to global regulators who have Apple in its crosshairs for a closed ecosystem some say is anticompetitive. The ad extends messaging CEO Tim Cook initiated in 2018 with his “data industrial complex” speech. Continue reading Apple Campaign Exposes Data Auctions as Privacy Concern

Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the  Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network

Facial recognition software company Clearview AI has agreed to limit U.S. sales of its identity database to businesses and other private actors as part of a lawsuit settlement. The case, brought by the American Civil Liberties Union (ACLU) and other groups, was filed in state court in Illinois, where the Biometric Information Privacy Act (BIPA) is considered the nation’s strongest data privacy law. The lawsuit alleged that Clearview routinely scraped images of state residents from the Internet without obtaining their permission or making them aware of the practice. Continue reading Clearview to Limit Sales After Settling Illinois Privacy Lawsuit

Facebook is ending its Nearby Friends feature and halting other location-tracking data collection. Location history, background location and Weather Alerts will be discontinued globally due to “low usage.” The change reflects consumers’ increased caution over personal data and movement tracking. The Meta Platforms unit says as of May 31 the features will stop collecting information, and by August 1 previously collected location history and background location data will be deleted. Users can log in to Facebook before August 1 to view or download their data. Continue reading Facebook Shutters Nearby Friends and Other Data Collection

Social video platform TikTok has unveiled a new advertising solution that allows brands to place their messages next to the top content in TikTok’s For You feed. The contextual ad solution, TikTok Pulse, is the first to allow TikTok creators a chance to share ad revenue. The program initially makes publishers, public figures and creators with 100,000 or more followers whose videos are in the top 4 percent eligible for a 50/50 ad revenue split. Pulse launches in the U.S. in June, with plans to roll out to additional markets in the fall. Continue reading TikTok ‘Pulse’ Pairs Advertising with Top-Performing Videos

European regulators on Monday hit Apple with an antitrust charge, alleging it has created a “closed system” for contactless mobile payments. The so-called statement of objections says the iPhone maker has abused its market power by favoring its Apple Pay for mobile contactless payments to the detriment of third-party services like PayPal, which reportedly helped initiate the charges. The European Commission says it has reason to believe Apple withheld access to its NFC inputs in order to suppress other mobile-wallet app developers from competing with Apple Pay, which the Commission called “a closed ecosystem.” Continue reading EU Hits Apple with Antitrust Objections Over Mobile Payments

Snap has grown daily users to 332 million, an 18 percent increase in Q1 according to an earnings report. The January through March period reflects a 38 percent year-over-year revenue increase, but also documents a net loss of $360 million. The deficit — attributed to digital advertising circumstances including Apple’s new privacy policies, the war in Ukraine and the effects of inflation — comes on the heels of Snap’s first-ever quarterly profit in Q4 2021. The Q1 results reflect “underlying momentum” against “a challenging operating environment,” said Snap CEO Evan Spiegel. Continue reading Snap Adds Users, Boosts Revenue, Posts $360 Million Loss