Two weeks ago, as part of the iOS 14.5 update, Apple instituted its App Tracking Transparency feature which requires apps to ask users’ permission to be tracked. So far, an estimated 13 percent to 40 percent of users are agreeing to that proposition, and some Facebook advertisers revealed their ad campaigns are being negatively impacted by losing access to users’ Identifier for Advertisers (IDFA). In addition, ad buyers revealed they are having problems with Facebook’s advertising tools including Ads Manager and Audience Network. Continue reading Early Results of Apple’s App Tracking Transparency Roll-Out

Google is making its first moves to adopt the Federated Learning of Cohorts (FLoC) tracking system by 2022. FLoC allows advertisers to target ads without exposing individuals’ personal data but, instead, groups people by similar interests, such as football fans, retired travelers or truck drivers. Google group product manager, user trust and privacy Chetna Bindra explained that, “this approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Continue reading Google Plans to Swap Cookies for Another Targeted Ad Tech

More than 60 percent of eligible Instagram users have enabled interoperability between that platform and Facebook Messenger, said Facebook vice president and head of Messenger Stan Chudnovsky, who added the rate is “beating our expectations in terms of how fast and how many people are upgrading.” “People are definitely buying into the convenience,” he noted. The cross-app communication began rolling out in September 2020. Facebook plans to add end-to-end encryption but neither app is expected to be encrypted until next year. Continue reading Sixty Percent of Instagram Users Link Accounts to Messenger

TikTok announced that Shouzi Chew — chief financial officer of parent company ByteDance — has been named chief executive of TikTok, replacing interim chief executive Vanessa Pappas. Pappas, who took on that role last year when then-chief executive Kevin Mayer departed, has been named global chief operating officer. Previous to his role at ByteDance, Chew was chief financial officer and international business president at Xiaomi, where he led the company’s initial public offering on the Hong Kong Stock Exchange. Chew is fluent in English and Chinese. Continue reading ByteDance Executive Shouzi Chew Is New TikTok Chief Exec

Google is creating a post-pandemic workplace to appeal to employees who got used to working remotely last year and may not want to return to the office full-time. Over the next year, the company plans to try out a variety of different ways to design office spaces, based on research done before COVID-19 hit. A variety of consultants were asked to imagine the future workspace, one of which is “Team Pods,” where desks, chairs, whiteboards and storage units are all on casters and can be rearranged in numerous configurations. Continue reading Google Adopts Futuristic Hybrid Plan for Work Post-Pandemic

Facebook’s advertising revenue rose 46 percent in the last quarter compared year-over-year, to $25.44 billion, and its profit almost doubled to $9.5 billion or $3.30 per share. That growth may not continue now that Apple is allowing users to opt out of being tracked by apps. Facebook chief operating officer Sheryl Sandberg said the company has been preparing for Apple’s new rule. Facebook expects revenue to slow in Q3 and Q4, even as its shares rose 6 percent in after-hours trading, a gain of 16 percent over the past three months. Continue reading Facebook Advertising Revenue Soared in the Latest Quarter

The pandemic-driven stay-at-home year supercharged Alphabet’s digital ad sales in Q1 to $55.31 billion, 34 percent up from a year earlier. Advertising sales via signature products such as Search, Google Maps and Gmail rose 30 percent to $31.88 billion as brands transitioned ad spending from print, TV and in-store promotions to Google services. Profit also more than doubled and per-share earnings were higher than expected. YouTube earned $6 billion, a 49 percent increase from last year, and total profit soared 162 percent from the previous year to almost $18 billion. Continue reading Google’s Ad Sales Shatter Records as Brands Shift to Digital

The Senate Judiciary Committee’s panel on Privacy, Technology and the Law pressed executives from Google’s YouTube, Facebook, and Twitter this week on how user content is shared via algorithms that can be misused. The top Republican on the panel, Senator Ben Sasse (R-Nebraska) stated that the use of such algorithms are “driving us into poisonous echo chambers.” Congress is currently considering the fate of Section 230 of the 1996 Communications Decency Act, which protects platforms from liability for what their users post. Continue reading Senate Judiciary Committee Grills Tech Execs on Algorithms

Apple released an iPhone software update, iOS 14.5, that includes the privacy tool App Tracking Transparency, intended to give users more control over how their data is shared. Now, when an app wants to share information about a user’s activities, a window will pop up asking for permission to do so. Privacy advocates are rejoicing, but many digital advertisers are declaring the tool harmful to small businesses. Facebook is chief among them, although the privacy setting is also likely to hurt its business as well. Continue reading Apple Debuts App Tracking Transparency with Its iOS Update

Hit songs on TikTok seem to arise spontaneously, spurred on by user enthusiasm. In fact, nothing could be further from the truth. Take Megan Thee Stallion, for example, who recently won a Grammy for best female rapper. Her popular song “Savage” first become a hit on TikTok after that platform’s management analyzed user data and advised the singer’s record label how to best promote her. In other words, Tik Tok, which is described by experts as “more controlled” than competing apps, helps pick which videos go viral. Continue reading Behind the Scenes, TikTok Working Hard to Create Viral Hits

The European Union issued a 108-page policy that establishes rules to govern the use of artificial intelligence, setting limits on its use in everything from bank lending and school enrollment to self-driving cars and hiring decisions. Use of artificial intelligence by law enforcement and court systems, considered “high risk” because of the potential to threaten safety and fundamental rights, is also regulated. Live facial recognition in public spaces would be banned except in cases of national security “and other purposes.” Continue reading EU Releases Its Draft Policy to Regulate Artificial Intelligence

In upcoming legislation from the European Commission, the European Union plans to ban artificial intelligence used for mass surveillance or ranking social behavior, with the rules applying equally to “companies based in the EU or abroad.” The measure could be unveiled as early as next week. Under the law, EU member states would be required to create “assessment bodies” to test, certify and inspect AI systems. In Germany, Hamburg authorities are seeking to stop Facebook from collecting user data from WhatsApp. Continue reading EU Legislation to Ban AI for Surveillance and Social Ranking

Audio streaming service Spotify unveiled a voice assistant with the wake phrase “Hey Spotify” on Android and iOS. Unlike other voice assistants, the app must be open to work; it will play a song, pull up a playlist and tune into a radio station as well as skip and pause. App researcher Jane Manchun Wong reported that the mobile version of the feature has been in the works for at least a year. It is enabled via the “settings” button in the Spotify app where the user turns on “voice interactions.” Spotify is now facing privacy questions. Continue reading Spotify Intros Its Own Voice Assistant for Popular Music App

New augmented reality glasses intended for consumers are on the horizon. Facebook plans to release a version in partnership with EssilorLuxottica’s Ray-Ban brand and is developing AR glasses that work with sensor-enabled wristbands. Meanwhile, Niantic and Qualcomm have teamed to manufacture AR glasses, and Apple is working on an AR headset for consumers, to be followed by AR glasses. Snap is also developing AR glasses aimed at consumers. Google, which debuted Google Glass in 2013, is also said to be planning another attempt at the consumer market. Continue reading Facebook, Apple, Niantic Develop AR Glasses for Consumers

Senate Finance Committee chair Ron Wyden (D-Oregon) heads a bipartisan group of U.S. senators attempting to understand more about digital advertising auctions and their relationship to personalized ads. The group sent a letter to the largest companies that run these auctions, including AT&T, Index Exchange, Google, Magnite, OpenX Software, PubMatic, Twitter and Verizon Communications. The senators want the names of all foreign clients gaining access to user data through the auctions, citing concerns of national security. Continue reading Senators Press Ad-Auctioneers for Personal Data Sales Info