As data moves to the cloud, security has become increasingly important. Fully homomorphic encryption (FHE) has been developed in labs and is nearly ready to emerge to enable artificial intelligence and machine learning use cases for that data. Microsoft and Intel have been proponents of homomorphic encryption, which follows the data across systems. In December, IBM released its first FHE services, which include educational materials, prototyping environments for companies that want to experiment and support. Continue reading IBM Debuts Advanced Encryption Service After Years of R&D

Apple will finally roll out its app-tracking transparency initiative to protect user privacy. With new software, users will be asked in a pop-up window whether they want a given app to be able to track their activities. Advertisers, ad-tech companies and app developers are preparing ways to weather the change, which could include tweaked payment models and new advertising strategies. Many experts expect users to reject tracking. Facebook plans to debut its own pop-up window telling users the benefits of tracking. Continue reading Advertisers Strategize as Apple Rolls Out Its Privacy Initiative

Yves Bergquist, director of ETC@USC’s AI & Neuroscience in Media Project, described how ETC’s task force is working in concert with SMPTE to develop standards for AI and machine learning (ML) in the media and entertainment industry. During the HPA Tech Retreat, Bergquist noted how the two organizations successfully collaborated to develop standards in digital cinema, interoperable media, and cloud production. “We thought it was an opportunity to step up and help the media community better understand the scope of the AI technology,” he said. Continue reading HPA Tech Retreat: ETC, SMPTE Collaborate on AI Standards

A coalition of 30+ privacy, consumer and anti-monopoly groups launched this week with one purpose in mind: to stop targeted and behavioral advertising, a practice the coalition describes as “surveillance advertising.” In a letter, the coalition said that, “social media giants are eroding our consensus reality and threatening public safety in service of a toxic, extractive business model.” Further, it said, Big Tech acts “to stoke discrimination, division, and delusion.” Facebook and Google are the dominant digital advertising behemoths. Continue reading Coalition of Privacy, Consumer Groups Attacks Targeted Ads

University of Toronto’s cybersecurity group The Citizen Lab just released a report with the finding that TikTok’s underlying code does not pose a threat to U.S. national security. Former president Donald Trump and leaders in other countries accused ByteDance’s TikTok of spying for China but The Citizen Lab, which reports on censorship and surveillance by Chinese social media apps, found no evidence of “overtly malicious behavior.” However, they added that there could be undiscovered security issues. Continue reading New Report Finds TikTok Does Not Pose a U.S. Security Risk

Arizona, Maryland and Virginia are just three states pushing legislation to limit Big Tech companies such as Google and Apple on issues including digital advertisements, app-store fees and online privacy. Their actions appear to highlight a growing trend: that state capitals are emerging at the forefront of potentially regulating Silicon Valley behemoths. While the federal government is holding hearings and suing some Big Tech companies, states may beat them to passing laws that will become de facto national standards. Continue reading States Lead the Way in Proposing Laws to Regulate Big Tech

Google revealed plans to stop individualized tracking to serve digital ads. Since it is the largest global purveyor of digital advertising, Google’s move will doubtless have an impact, possibly moving the entire industry away from the practice, which has been criticized by privacy advocates. Rather than build alternative tracking systems, Google is developing new technologies to target ads without collecting individuals’ information. One analyzes browsing habits and allows targeting of “cohorts” rather than individuals. Continue reading Google Roils Digital Advertising Ecosystem with New Policies

Rather than wait for federal Internet privacy laws, a growing number of states are pursuing their own proposals. Virginia, Washington, New York, Minnesota, Oklahoma and Florida are moving ahead with data protection legislation, as the COVID-19 pandemic continues to drive more users online for work, education and other daily activities. California passed its Consumer Privacy Act in 2018. But Internet privacy experts warn that companies will find it difficult to do business across state lines should this state-by-state model take hold. Continue reading States Propose Their Own Privacy and Data Protection Laws

The European Data Protection Supervisor (EDPS) Wojciech Wiewiórowski, the European Union’s top privacy regulator, called for a complete ban on targeted advertising. That’s a harsher recommendation than that of the European Commission, which simply suggested increased transparency on political ads and limits to micro-targeting and psychological profiling. Wiewiorówski’s proposal was in response to a request for EU lawmaker consultation on the Commission’s Digital Services Act (DSA) introduced in December. Continue reading Top EU Privacy Regulator Calls for Total Ban on Targeted Ads

Although most people do not have access to 5G networks yet, the U.S. and China are already in a race to be the first nation to develop and patent 6G, expected to be up to 100 times faster than 5G’s peak speed. Experts note that 6G is currently a “theoretical proposition” and the technology is at least 10 to 15 years away. However, the possibility that 6G can usher in “the next industrial revolution” — from flying taxis to real-time holograms — has made it a potent focus of a geopolitically-influenced race. China is currently considered the leader in 5G. Continue reading U.S. and China Already in an Arms Race for 6G Technologies

In response to Apple’s changes that require users’ consent to track their behavior, Facebook — which claims the privacy change will make targeted advertising too difficult — has responded with its own solution. The social media company plans to introduce an in-app prompt that asks users to give permission to use data collected from apps and third-party websites and provides information on how the data is used for personalized ads. That screen will appear with the Apple prompt detailing its new privacy policy. Continue reading Facebook Parries Apple’s Privacy Policy with Its Own Prompt

Canada has denounced facial recognition app Clearview AI and, despite the lack of legal authority, demanded that the company delete all Canadian faces from its database. Canada’s privacy commissioner Daniel Therrien stated that the company puts all of society “continually in a police lineup.” Clearview AI has scraped 3+ billion photos from social media networks and other public sites. Canada is the first country to take such a strong stand against the app that is currently in use by 2,400+ U.S. law enforcement agencies. Continue reading Canada Confronts Clearview AI Over Facial Recognition App

Due largely to robust online holiday shopping, Google’s parent company Alphabet reached a record-breaking $56.9 billion in revenue for Q4, up from $43.2 billion in the same quarter last year. The numbers represent an ongoing recovery in ad spending, which was hard hit in early 2020. FactSet reports that analysts predicted the company would post $52.7 billion in revenue, including $42.3 billion from advertising. Chief financial officer Ruth Porat said Google Search and YouTube led the positive performance numbers. Continue reading Google Breaks Revenue Records, Boosts Cloud Investments

Facebook chief executive Mark Zuckerberg has identified Apple as one of the company’s biggest rivals, even as it posted record-breaking revenue and profit in Q4. The two companies have clashed over data collection, app-store fees and, most recently, Apple’s plan to enable users to opt-out of data collection by third-party apps. That disadvantages Facebook, which has become an online advertising giant. Zuckerberg noted that Apple’s move will interfere with Facebook’s ability to target ads to its 1.85 billion daily users. Continue reading Zuckerberg Anticipates Broader Competition with Rival Apple

Senator Amy Klobuchar, once an avid supporter of Big Tech companies and now Senate antitrust panel leader, is expected to play a role in bipartisan efforts to impose regulations on those companies’ market power and data privacy policies. Facebook and Google face federal and state allegations of anticompetitive behavior and Amazon and Apple are under investigation for antitrust violations. President Biden and others in his administration have vowed to hold Big Tech accountable for users’ speech on their sites. Continue reading Bipartisan Efforts Underway to Regulate Big Tech Companies