In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

The debate over National Security Agency surveillance tactics has come to Hollywood. Industry heavyweights such as Oliver Stone, Maggie Gyllenhaal and John Cusack appear in a new video alongside Representative John Conyers Jr. (D-Michigan), Harvard Law professor Lawrence Lessig, military analyst Daniel Ellsberg, advocates and government whistle-blowers. The video addresses civil liberties, the right to privacy, and calls for bringing an end to mass NSA surveillance. Continue reading The Debate Over Mass NSA Surveillance Comes to Hollywood

Craig Mundie, senior advisor to Microsoft’s CEO, is proposing that a form of digital rights management can be used to secure personal data. He believes it is vital, since people do not currently have a method to ensure that the data they share will not be misused. However, DRM has been ineffective at preventing some illegal copying of media files. And many companies may oppose the idea as they require access to personal data for their businesses. Continue reading Microsoft’s Mundie Sees DRM as Protection for Personal Data

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

During the Gartner Symposium/ITxpo 2013 in Orlando, Florida, the IT leaders at Gartner identified the Top 10 Strategic Technology Trends expected for 2014: mobile device diversity and management, mobile apps and applications, the Internet of Everything, hybrid cloud and IT as service broker, cloud/client architecture, the era of the personal cloud, software-defined anything (SDx), Web-scale IT, smart machines, and 3D printing. Continue reading Gartner Outlines the Top Ten Strategic Tech Trends for 2014

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

Smartphones can collect massive amounts of personal information, such as where users go, what they buy, and when they go to sleep. But current Web browser tracking software has become less effective for ads and cannot follow users across their devices. Based on the shift toward mobile, tech and advertising companies are looking into new ways to track consumers on their tablets and phones, while targeting them with specialized ads across all devices. Continue reading Startups Create Advanced Tracking of Users Across Devices

Spin is a new mobile video chat service that allows up to 10 parties per session. The app was created by a San Francisco company called Net Power & Light, known primarily for generating educational apps. Spin allows individuals to share photos and videos, and participants can simply swipe in and out of chats, known as “gatherings.” The app has been released for iPhone, iPad and iPod touch, with an Android version coming soon. Continue reading Chat Service Allows 10 People to Share Videos at Same Time

Verizon recently released a study that found that NSA surveillance concerns have not decreased the adoption of public cloud services by large corporations. Companies have been increasing their amount of data stored in the cloud. Public clouds remain attractive as they allow companies to decrease or increase the scale of resources, and to share the cost of ownership among users. But some big companies are looking to vendors outside the U.S. to avoid the NSA. Continue reading Verizon: Big Corporations Still Moving to the Public Cloud

Blippex is a newcomer search engine that is essentially built by its users. The site takes users’ submissions in order to provide the data for search results. Its results are different from other popular search engines as it is anonymous and does not identify users. In contrast, Google’s search is not anonymous as its business is based on advertising, with much of it personal and targeted to the user. Blippex will have to prove it can rival the competition. Continue reading Blippex Hopes to Challenge Google with New Search Approach

A new report from the Pew Internet & American Life Project, based on interviews conducted by Princeton Survey Research Associates, indicates that 15 percent of American adults ages 18 and older say they are not using the Internet or email. Survey participants cite issues related to relevance, problems with ease-of-use, security, expense and availability as primary reasons. Additionally, another 9 percent of U.S. adults note that they use the Internet, but not while they are at home. Continue reading 15 Percent of American Adults Not Using the Internet or Email

Google may change the way that online browsing activity is tracked by developing an anonymous identifier for advertising, or AdID. This identifier would essentially replace third-party cookies to track browsing information, which would then be used for marketing purposes. The identifier would be sent to advertisers and ad networks that agree to certain guidelines, while providing users with greater privacy and control over how they browse the Internet. Continue reading Google May Implement Anonymous Identifier to Replace Cookies

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

Facebook announced that it is updating its privacy policy to remind users that their data can be used by advertisers. Facebook has made changes to two legal documents in order to make it clear that users grant Facebook the right to share their name, profile picture and content with advertisers. While Facebook’s policy has never been a secret, Facebook hopes to make their rules more explicit for users who may have been confused. Continue reading Facebook Updates Privacy Policy, Details Use of Personal Data

Intel is developing depth sensing 3D cameras and software that are able to detect an individual’s emotional state. While refined motion detection technologies are not entirely new, Intel’s product goes beyond tracking the physical movements of objects to determining what the movement actually means. Intel’s depth sensing technology will first be available in webcams and may eventually become available in laptops, smartphones and tablets. Continue reading Intel Develops Depth Sensing 3D Cameras to Track Emotion