Google may change the way that online browsing activity is tracked by developing an anonymous identifier for advertising, or AdID. This identifier would essentially replace third-party cookies to track browsing information, which would then be used for marketing purposes. The identifier would be sent to advertisers and ad networks that agree to certain guidelines, while providing users with greater privacy and control over how they browse the Internet. Continue reading Google May Implement Anonymous Identifier to Replace Cookies

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

Facebook announced that it is updating its privacy policy to remind users that their data can be used by advertisers. Facebook has made changes to two legal documents in order to make it clear that users grant Facebook the right to share their name, profile picture and content with advertisers. While Facebook’s policy has never been a secret, Facebook hopes to make their rules more explicit for users who may have been confused. Continue reading Facebook Updates Privacy Policy, Details Use of Personal Data

Intel is developing depth sensing 3D cameras and software that are able to detect an individual’s emotional state. While refined motion detection technologies are not entirely new, Intel’s product goes beyond tracking the physical movements of objects to determining what the movement actually means. Intel’s depth sensing technology will first be available in webcams and may eventually become available in laptops, smartphones and tablets. Continue reading Intel Develops Depth Sensing 3D Cameras to Track Emotion

The new chair of the U.S. Federal Trade Commission, Edith Ramirez, says that the agency will pursue a more active role in policing companies that gather large amounts of data, and that the FTC will not hesitate to sue for privacy and security violations. Ramirez wants more transparency from companies that collect consumer data, as well as to keep this data anonymous. Ramirez did not provide specifics regarding how the FTC will enforce data protection guidelines. Continue reading New FTC Chair Warns Companies About Consumer Data Privacy

Twitter announced on Thursday a partnership with Datalogix, a marketing company that measures the impact of online advertisements, to develop an “offline sales impact” program. The new program intends to help quantify the effect of promoted and organic (non-advertising) tweets on offline sales for consumer packaged goods (CPG) businesses in the U.S. Twitter plans to offer this program to more verticals and outside the U.S. in the future. Continue reading Twitter and Datalogix to Measure Impact of Tweets on Sales

Twitter promotes itself as a protector of over 200 million people who publicly share their lives online. But increasingly, carefree tweets are conflicting with differing global laws and standards in new markets for the microblogger. The company’s hands-off approach is being tested as it enters markets in France, Germany, China and Brazil. As it is increasingly subject to local laws, Twitter is facing challenges regarding free speech and censorship. Continue reading Twitter Facing Free Speech Challenges in Global Markets

Startups and large tech companies such as Google are working on predictive search, a software service that acts as a digital personal assistant, anticipating needs and wants before being asked, and presenting this information to the user. This is the newest development in Web searching, particularly with mobile devices. As it becomes more mainstream, some are concerned about privacy and whether the constant data will be less than helpful. Continue reading Predictive Search Knows What You Want Without You Asking

A group of app developers, consumer advocates and others are agreeing to test a voluntary code of conduct for data privacy for mobile apps. The code would set requirements for participating developers to release notices regarding whether their apps collect certain types of personal information or share user specific data with third party groups or data resellers. The Obama administration favors consumer privacy laws, but has yet to release additional details. Continue reading Code of Conduct to Disclose What Data Mobile Apps Collect

Google Glass has the potential to change the way video entertainment is created, distributed and viewed. But there are concerns about the potential violation of personal privacy. To some, the benefits outweigh the concerns in that Glass can deliver exciting new ways to create and consume films, documentaries, TV programming and video games. However, many businesses are ready to ban the device, such as movie theaters, bars and hospitals.  Continue reading Google Glass to Impact Video Entertainment, Privacy Issues

Nordstrom recently tested new technology in their stores in order to learn more about their customers. The system tracked customers’ movements by following their smartphone Wi-Fi signals while in the store. Nordstrom’s system is similar to what online retailers do to track customers’ online movements. Nordstrom is one of many retailers that are using in-store tracking and monitoring technologies, yet there are concerns of privacy. Continue reading Big Data: Retailers Experiment Tracking Shoppers In-Store

Facebook CEO Mark Zuckerberg announced Graph Search earlier this year, a new way for users of the social network to access information. Considered the network’s third pillar, along with its News Feed and Timeline, Graph Search is based on Facebook’s social graph, which is essentially a map of more than a trillion connections between users. After six months of beta testing, the product is now available to those who use the American English version of the site. Continue reading Graph Search: Facebook Rolls Out Radical New Social Tool

According to a secret document obtained by The Washington Post, the National Security Agency and the FBI are accessing the central servers of nine U.S. Internet companies through a program code-named PRISM. The agencies are reportedly tracking chats, images, emails, documents and connection logs that assist analysts in identifying foreign threats. The federal government defends the program, while some civil liberties proponents are skeptical. Continue reading Government Defends NSA Program that Collects Phone Data

Major phone companies have begun selling data related to their subscribers’ locations, travels, interests and Web browsing habits. The availability of such data provides a long-anticipated and powerful tool for marketers, but not surprisingly raises a number of privacy concerns. Mining data for profit marks a shift in the relationship between carriers and subscribers, similar to what is typically expected today with services such as Google and Facebook. Continue reading Phone Companies Begin Selling Customer Data to Marketers

The Federal Trade Commission sent warning letters earlier this week to 10 data brokerage firms. The agency warned the firms that the gathering and selling of consumer information could be in violation of federal privacy laws. The new letters follow last month’s action by the FTC when it issued similar warnings to six companies who offered to share tenants’ rental histories with landlords. Continue reading FTC Issues Warnings to Firms that Share Consumer Info