Facebook: Is Frictionless Sharing the Future of Social Networking?

  • In a recent GigaOM article, Matthew Ingram provides a compelling alternative viewpoint to the recently publicized complaints regarding Facebook’s philosophy of “frictionless sharing.”
  • The concept — which essentially allows apps and online publishers to post a user’s activity to their wall without permission — has raised a legitimate concern in terms of whether the feature is a worthwhile addition or an invasion of privacy.
  • “Consumer advocacy groups such as the Electronic Privacy Information Center are arguing the latter, and have even asked the government to step in, while some users have deleted their Facebook accounts in protest,” reports Ingram. “But there’s an argument to be made that Facebook isn’t forcing anyone to share; it’s simply adapting to the increasingly social way that we are living our lives online.”
  • While it’s easy to see the concerns regarding privacy, there are clear benefits to this type of sharing. Ticker, for example, can often provide “serendipitous experiences” such as finding interesting music, video clips, or articles based on the activity of friends. “It also fits right in with the concept that underlies Facebook and most social networking,” suggests the article, “which is what user-interface designer Leisa Reichelt has called ‘ambient intimacy’: the idea that there’s something to be gained by having transient and lightweight connections to people in your life.”
  • The article points out that the news feed was also originally heavily criticized when it launched in 2006, but eventually became immensely popular.
  • Zuckerberg’s “law of social sharing,” which notes that the amount of data people share doubles each year, is a “good predictor of what people will do, regardless of what they say they will do or how much they criticize features like frictionless sharing from social apps.”
  • “And soon, the idea that apps are sharing a continuous stream of our activity will seem just as commonplace and uncontroversial as the original news feed,” contends Ingram.
  • The article argues that “social sharing online isn’t going away any time soon; it’s not just the core of Facebook, but the organizing principle of the modern Web — Facebook is just a symptom of that change, not the cause.”

Privacy Watchdog Groups Ask the FTC to Investigate Facebook Features

  • An association of privacy groups, led by the Washington-based Electronic Privacy Information Center, has asked for a federal investigation into Facebook features that broadcast new information about users. The new partnerships with media platforms allow Facebook to acquire extensive data about user behavior.
  • “That information could also be made available to marketing companies for use in focusing advertisements, and potentially to government agencies interested in tracking people’s behavior,” suggests The New York Times.
  • In a letter to the Federal Trade Commission, privacy advocates wrote, “frictionless sharing creates several privacy and security problems for users.”
  • Facebook responded by explaining its users have more control than what is being suggested. “Some groups believe people shouldn’t have the option to easily share the songs they are listening to or other content with their friends,” company spokesman Andrew Noyes communicated via e-mail. “We couldn’t disagree more and have built a system that people can choose to use, and we hope people will give it a try. If not, they can simply continue listening and reading as they always have.”
  • According to the article, “the FTC does not comment on whether it is investigating any company unless it has some results to release.”

Justice Department Memo Tells Which Telecoms Store Data the Longest

  • “People who are upset that Facebook is storing all their information should be really concerned that their cell phone is tracking them everywhere they’ve been… The government has this information because it wants to engage in surveillance,” an ACLU staff attorney said.
  • A newly released Justice Department internal memo reveals the retention policies of Verizon, T-Mobile, AT&T, and Sprint.
  • Verizon seems the most privacy-friendly, but is the only company that retains text message content. Messages are stored for 5 days; other companies don’t retain message content at all.
  • The retention of “cell-site data” (information of a phone’s movement history based on phone tower usage) varied the most among the four providers.
  • “Verizon keeps that data on a one-year rolling basis; T-Mobile for ‘a year or more;’ Sprint up to two years, and AT&T indefinitely, from July 2008,” reports Gizmodo.
  • Senator Patrick Leahy proposed to alter the Electronic Privacy Communications Act to “protect Americans from warrantless intrusions.”
  • To see your provider’s retention policy, check out the graphic featured in the Gizmodo post.

Online Privacy Protection Act Applies to Mobile App for First Time

  • The Federal Trade Commission ruled Monday that W3 Innovations, the company behind popular mobile applications for kids, including “Emily’s Girl World” and “Emily’s Dress Up,” should pay a $50,000 penalty for collecting personal information from kids without parental permission.
  • The commission found the company in violation of the Children’s Online Privacy Protection Act, marking the first time that law has been applied to a mobile application.
  • “The F.T.C.’s COPPA Rule requires parental notice and consent before collecting children’s personal information online, whether through a Web site or a mobile app,” explained Jon Leibowitz, chairman of the commission. “Companies must give parents the opportunity to make smart choices when it comes to their children’s sharing of information on smart phones.”
  • The decision coincides with a period of increased concern about privacy and mobile technology, as the industry considers new privacy protections to fend off potential federal regulation.

Proposal: Develop a New Internet to Address Cybersecurity

  • The U.S. may want to create a new, more secure Internet infrastructure that would support critical services like banking, suggests former CIA director Michael Hayden.
  • The public Web would not be able to access this network making it more secure from the threat of cyberattacks.
  • Visitors on the secure network would need certified credentials. There would be no privacy. And network operators could scan traffic content.
  • The Obama administration and Congressional lawmakers are working on cybersecurity legislation that would increase oversight of commercial and government networks.